According to this report the mobile analytics market was valued at $4.72 billion in 2021, and is estimated to reach $27.60 billion by 2031, growing at a CAGR of 19.4% from 2022 to 2031.
Mobile analytics involves measuring and analyzing data generated by mobile platforms and properties, such as mobile sites and mobile applications. Mobile analytics provides insights about consumer behavior on mobile and their experiences with mobile apps and websites can be improved to generate greater revenue. Marketers can use mobile analytics to determine the effectiveness of different campaign efforts on mobile devices.
The market penetration of smartphones and growth in demand to receive new and actionable insight on the buyers’ preferences have accelerated the need for mobile analytics worldwide. In addition, the upsurge in mobile advertising and advent of data analytics and big data have further boosted the growth of the mobile analytics market.
However, lack of awareness on the benefits of mobile analytics and growth in privacy concerns have restricted the market growth for mobile analytics. On the other hand, many enterprises entering the market and providing advance solutions is expected to create greater opportunities during the forecast period.
Key Benefits
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the mobile analytics market analysis from 2021 to 2031 to identify the prevailing mobile analytics market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the mobile analytics market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global mobile analytics market trends, key players, market segments, application areas, and market growth strategies.
Reach new depths with the Oceanic+ app and Apple Watch Ultra
Available today, the Oceanic+ app on Apple Watch Ultra turns Apple’s most rugged watch into a powerful and easy-to-use dive computer
Today, the Oceanic+ app comes to Apple Watch Ultra, turning Apple’s most rugged watch into a fully capable, easy-to-use dive computer. Designed by Huish Outdoors in collaboration with Apple, Oceanic+ enables recreational scuba divers to take the watch they wear every day to previously unreachable depths — up to 40 meters, or 130 feet, to be exact — with the all-new depth gauge and water temperature sensors on Apple Watch Ultra.
The Oceanic+ app on Apple Watch Ultra and the companion app for iPhone provide all of the key features of an advanced dive computer, robust dive planning, and a comprehensive post-dive experience.
“At Huish Outdoors, our purpose is fueling the human spirit for adventure,” says Mike Huish, the company’s CEO. “Oceanic+ on Apple Watch Ultra is one of the biggest innovations to hit the dive industry in a long time. We’re creating an accessible, shareable, better diving experience for everybody.”
When the first scuba divers took to the seas in the 1950s to explore the depths of the world’s waters, dive computers were still approximately 30 years away. By the ’80s and ’90s, many certified divers were still putting pen to paper to create their own dive tables. Using the Bühlmann decompression algorithm, they would track their depth and the time spent in the water to ensure they could safely plunge beneath the surface without overburdening their bodies with nitrogen.
Today, Apple Watch Ultra completely transforms this experience, giving recreational divers a more convenient, accessible device with all the features users already know and love on Apple Watch.1
“There’s now a companion that communicates clear and timely information to divers,” says Andrea Silvestri, Huish Outdoors’ vice president of product development and design, who led the creation of Oceanic+. Silvestri has been testing Oceanic+ on the watch underwater to get the app ready for launch.
He credits Apple Watch Ultra for its intuitiveness, allowing divers to stay in the moment focused on their environment without the burden of making mental calculations and complicated button clicks required by other dive computers. “From Apple Watch Ultra’s large, bright Retina display and dual-core S8 SiP, to its compact size, to the Digital Crown and dedicated Action button, and even the haptics, which are designed so well and are so noticeable in the water, there’s never been anything like this in scuba diving before now,” Silvestri says.
Built for endurance, exploration, and adventure, Apple Watch Ultra is certified to WR100 and EN 13319, an internationally recognized standard for dive accessories, including depth gauges.2 The 49mm titanium case and flat sapphire front crystal reveals the biggest and brightest Apple Watch display yet, which — at up to 2000 nits — provides exceptional visibility underwater. The Action button can be customized to launch the Oceanic+ app into the predive screen, and during a dive, pressing the Action button will mark a compass bearing.
Silvestri recalls the early ’90s when he designed his first dive computer. “Most dive computers use a similar algorithm, but people basically need a degree to understand what the information is telling them,” he says. “One of the most revolutionary things about our new app is the user interface: the colors, the animations, with a single arrow telling me to ‘go up,’ ‘go down,’ ‘stop’ — that’s the easiest way to relay that information.”
“One of our first goals was to keep it intuitive,” says Mike Huish. “People who know how to use an Apple Watch already know how to use this dive computer, because it’s telling them things in a simple format they can understand. The navigation menus are simple — scrolling with the Digital Crown and using the Action button, you can navigate and use all the functionality of the dive computer while diving.”
In the dive planner, users can set their surface time, their depth, and their gas, and Oceanic+ will calculate their No Deco (no-decompression) time — a metric used to determine a time limit for a diver at a certain depth. The planner also integrates dive conditions, including tides, water temperature, and even up-to-date information from the community, such as visibility and currents. Post-dive, users will see data — including GPS entry and exit locations — automatically pop up on Apple Watch Ultra, along with a summary of their dive profile. The summary on the Oceanic+ iPhone app provides additional information, including a map of entry and exit locations, as well as graphs of depth, temperature ascent rate, and no-decompression limit.
One of the most intuitive features of Oceanic+ on Apple Watch Ultra is the haptic feedback, a design feat of both the hardware and software that enables the watch to tap users on the wrist through a series of vibrations, allowing divers to feel notifications underwater — even through a wetsuit that’s 7mm thick.
Though haptic feedback is a convenient, simple feature for everyday users, underwater, it plays an unexpected role: cutting through the noise of echoing sounds.
“Sound propagation in the water is much more powerful than in air,” Silvestri explains. “So if I’m diving with someone and their dive computer is emitting sound, I can’t really recognize if it’s my beep or it’s theirs. I’m hearing a beep, but I don’t know the direction. Incorporating the haptics designed for Ultra, we’ve made the experience very personal; it’s like a gentle nudge to guide you.”
The Oceanic+ app also offers complications that bring important information and tools to users at a glance, including no-fly time, surface time, quick access to the dive planner, dive settings, current elevation, maximum elevation allowed, and a quick access button back into the app. From planning the dive, to the first jump in, to their first step back on land, users can track and compare all of the details of their dives and share their experiences with fellow divers right from the app.
Ask any diver to describe what it feels like to dive, and they’ll share a variety of sensations. For Huish, it’s an element of flight and complete relaxation. Silvestri calls it a state of meditation: “It’s your time for yourself — it’s just you and your breath, surrounded by fish and a fantastic environment.”
Nick Hollis, the brand manager for Oceanic at Huish Outdoors who became a certified diver when he was 10 years old, talks about the thrill of venturing into the unknown. “The most exciting part is when you are making the initial descent to a reef or shipwreck — whatever you’re going down to see,” he says. “You may be lucky enough to see a giant manta ray, a school of hammerhead sharks, you could see dolphins. It’s really an unknown every time you make that jump in.”
Olivier Laguette, Huish Outdoors’ vice president of marketing, likens it to journeying into outer space — there’s a weightlessness and freedom that’s unachievable on land.
Oceanic+ was designed to assist anyone looking to dip a toe into the adventures that await in the underwater world. The app teams up with Apple Watch Ultra to handle all of the complex calculations required to explore the ocean safely, offering simple, easy-to-understand cues and guidance before, during, and after a dive.
It marks a new chapter in a century of exploration — and a half century of advancements in computing.
“One of the few sports where a computer is kind of a must-have is scuba diving,” says Silvestri. “Not everyone is a scuba diver every day, but diving is something we think people should be able to enjoy, spending time in the water and developing an even greater respect for nature. And that’s actually the main message, going back to Jacques Cousteau 50 years ago: We need to ride this wave; we need to have more people in the water.”
Pricing and Availability
The Oceanic+ app for Apple Watch Ultra is available for download today on the App Store.
Oceanic+ requires Apple Watch Ultra running watchOS 9.1 paired with iPhone 8 or later, and iPhone SE (2nd generation) or later running running iOS 16.1.
The basic plan is free, and includes many common dive functions, including depth and time, as well as logging most recent dives.
For access to decompression tracking, tissue loading, the location planner, and an unlimited logbook capacity, Oceanic+ is $9.99 (US) per month, or annually for $79.99 (US). Family Sharing is also available for $129 (US) annually, allowing access for up to five people.
Always follow diving protocols and dive with a companion and have a secondary device.
Apple Watch Ultra has a water resistance rating of 100 meters under ISO standard 22810. Apple Watch Ultra may be used for recreational scuba diving (with a compatible third-party app from the App Store) to 40 meters, and for high-speed water sports. Apple Watch Ultra should not be used for diving below 40 meters. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com/en-us/HT205000.
Reportlinker.com announces the release of the report “Global Mobile Cloud Market Size, Share & Industry Trends Analysis Report By Application Type, By Deployment, By Regional Outlook and Forecast, 2022 – 2028″.
The outlook for the mobile cloud market has changed as a result of developments in wireless technology, cloud computing, and multimodal communication. Three crucial deployment models have been included in mobile clouds including public, private, and hybrid, which offer services based on the needs of subscribers. Users have better access to real-time mobile services and the ability to run sophisticated applications due to the mobile cloud.
It has aided businesses in expanding their markets, lowering costs through improved scalability, and boosting revenues. Delivering mobile apps and services to a mobile device from a centralized data center is a part of the mobile cloud market. Mobile cloud services are primarily used by business users because they improve scalability, availability, and reliability for them. Cloud and mobile technologies have seen significant growth in recent years.
Worldwide, mobile communications have drastically changed how businesses operate. Cloud computing has simultaneously changed how services are delivered and how IT infrastructure is maintained. The development of mobile cloud market solutions has been facilitated by the convergence of mobile & cloud technology as well as the increasing use of connected mobile devices and the need for high computational power.
COVID-19 impact analysis
The adoption of 5G network deployments and other next-generation communication technologies has accelerated in many parts of the world, and service automation is a major concern. More than half of communication service providers are focusing on using cloud technology to increase operational service automation. These characteristics and the quickening pace of digitalization will lead to a rise in demand for the mobile cloud in the upcoming years. The fourth industrial revolution, known as Industry 4.0, is accelerating and altering how businesses use smart technologies such as big data, IoT, mobile supercomputing, and artificial intelligence.
Smartphone use is gradually evolving into an effective teaching & learning tool for distance education. Its use guarantees flexible course delivery enabling students to use online learning platforms, access course materials, and communicate electronically. Presently, the usage of smartphones plays amazing roles in terms of education and learning. For instance, students can use learning management systems to quickly access information online to fulfill their information needs, access academic databases, and access a website.
Various healthcare apps are gaining popularity
The healthcare sector has undergone quick changes over time. A number of factors are accelerating the growth of healthcare cloud applications, which in turn may strengthen mobile cloud solutions and services over the forecast period. These include the emergence of new diseases, worldwide regulatory norm growth, population health management focus, inventions, and more informed customers. Additionally, small-scale advancements in the communication sector have led to the use of wireless communication modules for data transmission in medical devices, which enhances the healthcare management system.
Market restraining factors
Security and privacy issues associated with cloud
The main difficulties the mobile cloud market is facing are privacy and security issues. Smartphones are vulnerable to numerous security threats that intend to steal the users’ private information because of their constrained processing speed and memory. Additionally, there have been reports of third-party businesses selling sensitive private data to other organizations without the users’ consent. This has grown to be of the utmost importance to those involved in mobile security. Users store private information about their business and personal affairs in the cloud using cloud services.
Application type outlook
Based on application type, the mobile cloud market is segmented into entertainment, utilities, education, healthcare and others. In 2021, the entertainment segment dominated the mobile cloud market by generating the maximum revenue share. There are numerous sub-industries focused on entertainment under the broad umbrella term of the entertainment sector. The current entertainment market requires the publication of pertinent content in addition to the streaming of richly graphical content.
Deployment outlook
On the basis of deployment, the mobile cloud market is fragmented into public, private and hybrid. In 2021, the hybrid segment covered a substantial revenue share in the mobile cloud market. In all industries, the hybrid model has been the most widely used implementation strategy. Ingenious strategies and hybrid cloud models are increasingly being prioritized by many companies in order to maximize benefits while enhancing resource consumption, business operations, cost-effectiveness, user experience, and application modernization.
Regional outlook
Region wise, the mobile cloud market is analyzed across North America, Europe, Asia Pacific and LAMEA. The North America segment led the mobile cloud market with the largest revenue share in the mobile cloud market in 2021. The regional’s mobile cloud market is being driven by the quick advancements in technology for smart devices and the expansion of regional business operations. The region’s countries’ dominance can be attributed to their highly developed IT infrastructure, high rate of smart device adoption, and presence of major service providers.
The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation, Apple, Inc. and Google, Inc. are the forerunners in the Mobile Cloud Market. Companies such as Amazon.com, Inc., Oracle Corporation and Dell Technologies, Inc. are some of the key innovators in Mobile Cloud Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Google LLC, Salesforce.com, Inc., Dell Technologies, Inc., Apple, Inc., Amazon.com, Inc., IBM Corporation, Oracle Corporation, Rackspace Technology, Inc., and Akamai Technologies, Inc.
Searchlight PicturesClass grievances are the ingredients for the deliciously biting The Menu, a caustic horror-comedy (premiering at the Toronto International Film Festival ahead of its November 18 theatrical debut) about haute cuisine pretentiousness, service industry resentments, and the unbridled hatred that a bad movie can inspire.Director Mark Mylod’s own film, thankfully, generates nothing but excitement, anxiety, and laughter via its story about a collection of disparate high-paying custo
Global Digital Health Market to Reach $456.9 Billion by 2026
The global market for Digital Health estimated at US$152.5 Billion in the year 2020, is projected to reach a revised size of US$456.9 Billion by 2026, growing at a CAGR of 18.8% over the analysis period.
Innovations in technology to reduce human errors improve patient prognosis and overall quality patient care, leading to digital health growth. The growing adoption of telemedicine, increasing aging population and rising occurrence of chronic diseases have fueled the demand for digital health technology globally. The Covid-19 pandemic and the conditions thereon have resulted in the rapid adoption of various digital health technologies. In addition to the older technologies, newer technologies such as healthcare apps have been gaining rapid adoption.
mHealth, one of the segments analyzed in the report, is projected to record a 16.6% CAGR and reach US$253.1 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Digital Health Systems segment is readjusted to a revised 20.5% CAGR for the next 7-year period.
mHealth Segment holds the largest share, owing to the factors including increasing adoption of mHealth technologies among medical professionals, increasing preventive healthcare trends, and increased funding for mHealth start-ups. The demand is further fueled because of the increasing demand for efficient workflow and healthcare centers.
Digital Health systems are anticipated to witness strong growth due to increasing government initiatives to endorse digital health and growth in the demand for electronic health record systems.
The U.S. Market is Estimated at $80.2 Billion in 2021, While China is Forecast to Reach $47.1 Billion by 2026
The Digital Health market in the U.S. is estimated at US$80.2 Billion in the year 2021. China, the world`s second largest economy, is forecast to reach a projected market size of US$47.1 Billion by the year 2026 trailing a CAGR of 22.8% over the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 15.2% and 17.2% respectively over the analysis period.
Within Europe, Germany is forecast to grow at approximately 16.2% CAGR. The US dominates the market growth led by high healthcare spending, government initiatives, including funding in EMR, adoption of high technologies and the adoption of healthcare information technology. Further, the usage of telemedicine and mHealth applications is on rise across the nation.
Other factors driving market growth include implementing HITECH and HIPAA Acts, encouraging the usage of electronic health data, and rise in incidence of chronic diseases, and growth in the aged population. Europe is another major market for digital health led by increasing pressure to cut increasing healthcare costs, improved healthcare solutions, and innovative technologies.
Increased usage of mHealth, continuous improvement in healthcare infrastructure, countries such as India and China turning into medical tourism hubs, government initiatives for raising awareness about digital health, growing incidence of chronic disease, and increase in aging population propel growth in the Asia-Pacific region.
Healthcare Analytics Segment to Reach $47.1 Billion by 2026
Healthcare analytics is an important application of technology that manages a large amount of data related to patients and hospitals. In the global Healthcare Analytics segment, USA, Canada, Japan, China and Europe will drive the 18.4% CAGR estimated for this segment.
These regional markets accounting for a combined market size of US$13.3 Billion in the year 2020 will reach a projected size of US$43.6 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$3.9 Billion by the year 2026.
Key Topics Covered:
I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
Impact of Covid-19 and a Looming Global Recession
Digital Healthcare Gains Spotlight Amid COVID-19 Pandemic
Digital Technologies Gaining Adoption Amid COVID-19
List of COVID-19 Contact Tracing Apps
Digital Penetration Aids in Controlling COVID-19
Telemedicine Adoption Reaches New Heights Amid the Pandemic
Mobile Health Apps Gain Interest Amid the Pandemic
Digital Health: An Introduction
Market Outlook
Geographic Landscape
mHealth: Holds the Largest Share
Recent Market Activity
2. FOCUS ON SELECT PLAYERS (Total 115 Featured)
AdvancedMD Inc
AirStrip Technologies LP
Alcatel-Lucent S.A
Allscripts Healthcare Solutions Inc
Apple Inc
Aruba Networks, Inc.
AT&T Communications, LLC
Athenahealth Inc
Biotelemetry Inc
Capsule Technologies, Inc
Cerner Corporation
Cisco Systems, Inc
eClinicalWorks
Honeywell International Inc
iHealth Lab Inc
Koninklijke Philips N.V.
McKesson Corporation
QUALCOMM TECHNOLOGIES, INC
Siemens Healthineers AG
3. MARKET TRENDS & DRIVERS
Remote Monitoring of Patients and Telemedicine to become Mainstream
Percentage of Individuals Interested in Using Telehealth Amid the Pandemic: 2019 Vs 2020
Growing Role of Telemedicine Apps During COVID-19 Pandemic
COVID-19 Augments Demand for Health Analytics
Digital Health Leverages Predictive Analytics
Introduction of 5G to Speed up Market Penetration
AI and Chatbots Make Significant Contribution to Triage Patients
Robots Provide Patientcare Releasing the Burden on Medical staff Amid the Pandemic
Wearable Gadgets Bring in Healthcare Disruption
Partnering with Technology Majors to Spur Innovation
Impact of Digital Technology on Radiology Sector
mHealth Care: A Prominent Trend in Digital Healthcare Market
Rise in Integration of AI in Mobile Health Apps
Patient Generated Health Data: An Important Resource for Medical Training and Research
Cloud Computing: An Expanding Paradigm
Artificial Intelligence to Play a Significant Role in Improving Clinical Outcomes
The Internet of Things (IoT) to Increase Accessibility
Need to Improve Transparency to Drive Blockchain Technology Adoption
Augmented Reality Transforms Medical Treatment
Prominence of Big Data in Mobile Health Applications
Eminence of Cloud-based apps in the Mobile Health Care Industry
Inclination of Young Consumers Towards Digital Health Technology: Opportunity in Store
Faster Processing of Payments through Mobile Payment Apps Encourage Use of MHealth Apps
Surgeons Use Video-Conferencing as an Educational Tool
Rising Healthcare Costs Drive Significance of Digital Health
Chronic Diseases Management and Associated Costs Drive Medical Apps Adoption
Ballooning Global Population Offers Significant Growth Opportunities
Shortage of Medical Professionals: Mobile Medical Apps Come to the Rescue
ISSUES AND CHALLENGES
Protecting Patient Integrity and Building Trust: A Major Challenge
Cyber Security, and Maintaining Regulatory Compliance
Recruiting, Training, and Retaining the Best Talent
The Cross-Platform and Mobile Advertising Market is expected to grow from USD 48.40 Billion in 2020 to USD 220.20 Billion by 2028, at a CAGR of 0.209 during the forecast period. The driving factor for growth being the increasing use of internet of mobile and increase in the need of mobile application. However, concerns associated with privacy and location may act as the restraining factors for the market.
The massive use of mobile internet and the emergence of cross- platform devices is increasing at a high rate because of the increase in growth of web applications on mobile. In today’s fast moving world with the help of technology, mobile devices have become an integrated part of the day to day life. Cross- platform is one of the many divisions of online advertising which allows user to reach targeted customers through laptops, mobile phones and other devices that uses internet for the mode of entertainment. It helps many users to run their business just at the ease of their comfort.
Players will require increased investments to tackle these challenges and facilitate growth in the coming years. This report comprises drivers, restraints, opportunities, and challenges pertaining to Cross-Platform and Mobile Advertising Market; and extensive value chain analysis, patent analysis, analysis of the current manufacturing capability and technology status, commercialization potential in different devices, along with market size forecasts till 2026.
The Key players in the Cross-Platform and Mobile Advertising Market include Google (US), Facebook (US), Apple (US), SAP SE (Germany), Yahoo (US), Microsoft (US), AOL (US), Inmovi (India), millennial media (US) and Tapad (US).
Growth of Cross-Platform and Mobile Advertising Market is directly fueled by the enhanced growth of mobile application and the increased need in the use of mobile internet. The Cross-Platform and Mobile Advertising Market is expected to grow from USD 48.40 Billion in 2020 to USD 220.20 Billion by 2028, at a CAGR of 0.209 during the forecast period. Based on device type, the market is segmented as mobile phones, tablets, laptops and smart TV. The rapid emergence of social media, digital marketing and online advertising has brought life to the field of advertising. Online advertising being the most popular form of advertising is gaining growth in various sectors of the market world. Because of the rapid use of mobile devices among individuals, the mobile device type is expected to bring the highest growth of 6% among all. Based on Advertising type, the market is divided into short message service (SMS)/multimedia messaging service (MMS)/, search advertising, Peer-to-Peer (P2P) messaging, rich media and display advertising, in-game advertising, and in-app advertising. The most common type of online advertising is done by the display through the use of mobile and other interactive devices. Almost 80%-90% of the marketers use online marketing that is accepted in all size of business. Various advertisers use the platform for mobile advertising along with other digital advertising methods to buy, sell, manage and even track their products. Based on Industry, the market is segmented as Telecom & IT, Consumer goods, retails & restaurants, Energy & Utilities, Healthcare, Academic, Supply chain & logistics, banking & financial services. The utilities and energy segment is estimated to bring the highest rate during the forecast period. Various sectors like the restaurants, retail and consumer goods are focusing more on the digital advertising methods to engage their customers through online and via digital methods. This helps to target the customers by their exact need. Besides this, the market also has seen increase growth in the healthcare, entertainment and media, automobile, travel and other sectors.
Based on region, the market is being segmented to Europe, APAC, North America, and Row. North America along with the Middle East & Africa, is the largest the cross- platform market due to the high usage of mobile phones and smart devices in association with the rising use of internet. The report “Cross-Platform and Mobile Advertising Market by Device (mobile phones, tablets, smart TV), by Industry (Telecom & IT, Consumer goods, Retail & Restaurants, Energy & Utilities, Healthcare, Media & Entertainment, Supply & logistics), by Advertising type (search advertising, SMS/MMS/P2P messaging, rich media, display advertising, in-game advertising, and in-app advertising.) and Geography – Global Forecast 2028” is available now to Reports and Data customers and can also be purchased directly at: https://www.reportsanddata.com/report-detail/cross-platform-and-mobile-advertising-market
For the purpose of this report, the market has been segmented on the basis of device, vertical, Type of advertising and region:
Device type (Revenue, USD Million; 2018–2028)
Mobile Tablets Smart TV
Advertising type (Revenue, USD Million; 2018–2028)
IT & Telecom Consumer goods, Retail & Restaurants Energy & Utilities Healthcare Media and Entertainment Banking and financial service Supply chain & logistics
Regional Outlook (Revenue, USD Million; 2018–2028)
North America Europe Asia Pacific Rest of the World
Thank you for taking the time to read our article. Please contact us if you have any questions about customization. Our team will ensure that the report is tailored to your specific requirements.
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The European Commission is aiming to reach a fast-tracked deal with EU lawmakers to rein in the power of tech giants like Apple, Amazon, and Meta by the end of March.
Margrethe Vestager, who first proposed the Digital Markets Act, said that there has been good progress in negotiations and said the Commission is aiming to reach “political agreement” by the end of March, Reutershas reported.
“If we manage that, that will be legislation with almost the speed of lightning,” she said at a European Parliament hearing.
The Digital Markets Act would end self-preferencing by tech giants in the European Union. It was introduced back in 2020 alongside the Digital Services Act, which would address illegal or harmful content by urging platforms to moderate them in a prompt matter.
Apple has vocally opposed the antitrust legislation. Back in 2021, Apple CEO Tim Cook said that the proposals could threaten the security and privacy of Apple’s iPhone, among others platforms.
However, the EU is pressing forward with its competition rules. EU lawmakers previously said they could reach a deal on the legislation by the end of June 2022.
AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content.
Negotiations with countries over the European Union’s Digital Services Act could be concluded by the end of June, it is believed, talks that can bring in a new law forcing Apple and tech giants to manage their behavior in a number of areas.
Since its introduction by the European Commission in December 2020, the Digital Services Act has been discussed by European lawmakers as a way to coerce tech multinationals into policing their platforms. If companies fail to do so, they could be fined as much as 6% of their global turnover.
Specifically, the Digital Services Act takes aim at illegal and harmful content, with platform holders required to take such items down in a prompt manner. This includes online marketplaces, social networks, content-sharing platforms, digital storefronts like the App Store, and other online services.
To bring the proposal into law, it has to reach a deal with EU member countries, which can be a long process. However, Reutersreports that it could happen within a relatively short timeframe.
EU lawmaker Christel Schaldemose, who is steering negotiations, said on Monday “I am optimistic we can make a deal before the end of June.”
In terms of the negotiations themselves, Schaldemose said lawmakers are keen to increase how much platform-owners have to accomplish in blocking content, including the banning of so-called dark patterns, and to keep regulating companies based on where they are registered.
On the dark patterns, she adds “We go into the business models of platforms. The Council is not so willing to go that far,” indicating there’s a difference of opinion to be worked on. “The Council wants the ban only for online marketplaces. Parliament wants a ban on all platforms.”
Lawmakers are also keen to ban targeted advertising for minors, as well as for advertising using sensitive data including sexual orientation or political beliefs.
The Digital Services Act was introduced at the same time as the Digital Markets Act, which aims to increase competition. The measures include forcing Apple and Google to allow users to uninstall preinstalled apps on devices, eliminating self-preferencing in search results, and more transparency over advertising metrics.
The progress of both the DSA and DMA slowed in late 2021, prompted by parliamentary squabbles over what services are affected, and how much by. Currently the DMA lags behind the DSA in the process.
New Study Reports “Mobile Applications Market 2022 Global Opportunities, Challenges, Strategies and Forecasts 2031” has been Added PersistenceMarketResearch
PUNE, MAHARASHTRA, INDIA, January 24, 2022 /EINPresswire.com/ — Mobile Applications Market 2022-2031
New Study Reports “Mobile Applications Market 2022 Global Opportunities, Challenges, Strategies and Forecasts 2031” has been Added on PersistenceMarketResearch.
Report Details:
This report provides in depth study of “Mobile Applications Market” using SWOT analysis i.e. Strength, Weakness, Opportunities and Threat to the organization. The Mobile Applications Market report also provides an in-depth survey of key players in the market which is based on the various objectives of an organization such as profiling, the product outline, the quantity of production, required raw material, and the financial health of the organization.
The global mobile applications market is currently valued at US$ 112.6 Bn, and is predicted to reach a worth of over US$ 307 Bn by the end of the forecast period (2022 – 2031). The market is projected to rise at a CAGR of 12.4% over the next ten years.
Of these, Google accounted for the major share of 41% in 2022 and led the Android-based mobile applications segment, while Apple Inc. accounted for the substantial share of 21% in the global market in the same year, finds Persistence Market Research.
These leading players are focusing on strategic acquisitions and mergers, and bringing in technology advancements in their offerings, in order to consolidate their shares in various regions.
A number of prominent players are adopting competitive pricing strategy, in a move to get a better foothold in the market. Of all the various end-use segments, the games segment is anticipated to hold a significant share during the assessment period and is estimated to contribute almost 1/2 share in the global market.
The various regional markets for mobile application are North America, Latin America, Europe, Asia Pacific, and Middle East and Africa. Of these, presently, APAC dominates the global market and is expected to retain its lead throughout the assessment period. This regional market accounts for a global share of 33.5% in 2022.
Key Players:
The report has profiled some of the Important players prevalent in the global like – Apple Inc., Google LLC, Samsung Electronics Co. Ltd., China Mobile Limited, Opera Software, SAP SE, Hewlett Packard Enterprise Development LP, and Microsoft and more.
This report covers the sales volume, price, revenue, gross margin, manufacturers, suppliers, distributors, intermediaries, customers, historical growth and future perspectives in the Mobile Applications.
Next-Generation Telecommunication Technologies to Boost Market
Rising disposal incomes in several developing nations and the constant advancements in telecommunication technology are key factors driving the market. The rising spending of urban populations on mobile applications in various developed economies and the substantial demand for mobile devices are key factors fueling the mobile applications market in these regions.
A burgeoning m-commerce industry in various developing and developed regions are key factors accentuating the market. The rising internet penetration and the vast increase in social media subscriptions worldwide are notable trends bolstering the demand for mobile applications.
The rising adoption of next-generation telecommunication technologies such as long-term evolution (LTE) and 5G is a key factor expected to open up promising avenues for market players. The vast rise in electronics manufacturing sector in a number of emerging economies is a notable trend anticipated to stoke the demand for mobile applications.
Furthermore, the demand for more automated application in the area of gaming world over is a key factor expected to catalyze the growth of the market.
Integrated and Smarter Mobile Apps to Create Lucrative Avenues
In recent years, the market has witnessed a surge in strategic investments by prominent technology players and electronics companies for expanding the in-house production of their application processors. This is on account for the strategy for differentiating their offerings from their competitors and is motivated by the move to maintain a sustained market share.
For instance, native ecommerce apps offer the benefits of personalized shopping experience. Advancements in payments making them more secure and reliable are key trends expected to boost the adoption of m-commerce.
The rising popularity of mobile commerce in various developing and developed regions, especially among working populations, is bolstering the demand for mobile applications. Furthermore, this significant factor is likely to accentuate the market in the coming years.
The launch of integrated and smarter mobile apps is expected to create lucrative avenues for market players. The advent of augmented reality mobile apps bodes well for the market.
The study presented here is based on a report by Persistence Market Research titled “Global Mobile applications market: Industry Analysis and Forecast, 2022–2031”.
Market Categorization:
Store Type- Apple App Store, Google Play, Others
End Use- Games, Social Networking, Healthcare, Books, Music, Productivity, Education, Entertainment, News, Photos and Videos, Navigation, Travel, Business, Others
Region Coverage (Regional Production, Demand & Forecast by Countries etc.): North America (U.S., Canada, Mexico) Europe (Germany, U.K., France, Italy, Russia, Spain etc.) Asia-Pacific (China, India, Japan, Southeast Asia etc.) South America (Brazil, Argentina etc.) Middle East & Africa (Saudi Arabia, South Africa etc.)
Key Stakeholders Mobile Applications Market Manufacturers Mobile Applications Market Distributors/Traders/Wholesalers Mobile Applications Market Subcomponent Manufacturers Industry Association Downstream Vendors
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Major Highlights of the Mobile Applications Market Report:
The Mobile Applications Market analysis report offers an in-depth study of the potential market growth opportunities and challenges. The report dives deeper into the market and explains the dynamic factors bolstering market growth. The report deeply assesses the current, historical market size, market share, and revenue growth rates to offer accurate market projections for the forecast period. The report analyzes the Mobile Applications Market presence across major regions of the world. It determines the production & consumption capacities and demand & supply dynamics of each regional market. The report further illustrates the intense competition among the key market players and highlights their effective business expansion plans and strategies. It provides company overview and SWOT analysis of each of the market players. Key Questions Answered in This Report.
What will the Market growth rate in Future? What are the key factors driving the global Market? Who are the key manufacturers in Market space? What are the opportunities and threats faced by the vendors in the global industry? What are sales, revenue, and price analysis by regions of industry? If you have any special requirements, please let us know and we will offer you the report as you want and also We Provide you Table of Content.
PersistenceMarketResearch is an esteemed company with a reputation of serving clients across domains of information technology (IT), healthcare, and chemicals. Our analysts undertake painstaking primary and secondary research to provide a seamless report with a 360 degree perspective. Data is compared against reputed organizations, trustworthy databases, and international surveys for producing impeccable reports backed with graphical and statistical information.
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BANGALORE, India, Jan. 5, 2022 /PRNewswire/ — The Low Code Development Platform Market is Segmented by Type (Mobile, Database App Platform, Process App Platform, General Purpose Platform, Request Handling Platform, Other), Application (BFSI, Healthcare, Retail, Transportation and Logistics, Media and Entertainment, Telecom and IT, Construction, Others). The report covers global opportunity analysis and industry forecasts from 2021 to 2027.
The global Low Code Development Platform market size is projected to reach USD 39790 Million by 2027, from USD 5861.3 Million in 2020, at a Compound Annual Growth Rate (CAGR) of 30.9% during 2021-2027.
Major Factors Driving The Growth Of Low Code Development Platform Market Size Are:
The rapid increase in the need for digitization and a strong ecosystem developed for Agile and DevOps practices, the elimination of gaps in the required IT skills, and the increasing need for rapid customization and scalability are all driving the use of the low-code development platform around the world.
Trends Influecing The Growth Of Low Code Development Platform Market :
Increasing digital businesses is expected to drive the growth of the low code development platform market. IT leaders are under pressure to dramatically accelerate application delivery speed and time to value as a result of digital business acceleration. The rise in low-code has been impacted by the rising need for custom software solutions in support of digital transformation, which has prompted the emergence of citizen developers outside of IT.
IT operations occur in dynamic environments, necessitating rapid customization choices in the software development process, which low-code development platforms seek to address. As a result, these platforms shorten time to market and minimize backlogs, allowing organizations to generate value faster and for less money. This feature is in turn expected to drive the growth of low code development platform market size.
Furthermore, SaaS and Hyper Automation will drive the low-code industry. Low-code development technologies are now available from all of the main software-as-a-service (SaaS) suppliers. LCAPs and process automation tooling will grow in tandem with the popularity of SaaS and the adoption of these vendors’ platforms in the low-code market. Furthermore, business technologists want to come up with and implement their own ideas in order to automate their business applications and workflows.
Furthermore, the low code development platform market growth is likely to be driven by SMEs in the industry, owing to the increased affordability of cloud-based solutions. In addition, SMEs in the field are aiming to save costs, as low-code development platforms may allow even untrained professionals to produce apps at a low cost.
Low Code Development Platform Market Share Analysis:
Based on Application, the BFSI segment is expected to be the most lucrative. Because of the vast amount of data created by these businesses, the BFSI industry demands large-scale market services and platforms. Because customer service is the most important aspect in client acquisition and retention in the BFSI market, organisations have introduced low-code development platforms and services to boost automation in customer service business processes.
Based on region, North America is expected to be the most lucrative region. Several important market companies are present in North America, providing low-code development platforms and services to all end customers in the region. Both the United States and Canada have robust economies and are projected to be key contributors to the low-code development platform market’s growth.
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SIMILAR REPORTS
The global Mobile Application Development Platform market size is projected to reach USD 25090 Million by 2027, from USD 5374.7 Million in 2020, at a Compound Annual Growth Rate (CAGR) of 24.1% during 2021-2027.
The global Application Modernization Services market size is projected to reach USD 43350 Million by 2027, from USD 16200 Million in 2020, at a Compound Annual Growth Rate (CAGR) of 15.1% during 2021-2027.
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