New Orleans RTA forms new partnership with Transit app

The New Orleans Regional Transit Authority (RTA) has formed a new partnership with Transit app for riders to easily navigate public transit in more than 300 cities worldwide. RTA joins transit systems worldwide that use Transit app for riders to plan, track and pay for their trips without downloading a new app while traveling.

Through this partnership with Transit, a single sign-in enables a seamless multimodal experience. RTA riders only need to enter their payment information once to purchase rides across multiple modes and services – in New Orleans and other cities across the country.

In addition to RTA’s official app, Le Pass, riders can now also purchase tickets in the Transit app by using the “Buy ticket” button at the bottom of their screen. Users can create an account and enter their credit card information to purchase a ticket. When boarding, riders display the activated pass to their driver for visual validation.

The new Transit app partnership continues RTA’s commitment to making riding transit in New Orleans a world-class transit experience for locals and visitor alike.

The Transit app is available free of charge and can be downloaded through the Apple App Store and Google Play. 

New Orleans withdrew trademark application for ‘Let’s dance’, Zion Williamson files 10 more

The New Orleans Pelicans have officially withdrawn their trademark application for the phrase uttered by rookie Zion Williamson at the NBA draft. The former Duke phenom will now have a clear path to branding the term ‘let’s dance’, which he already has filed a trademark request for. Now that the Pelicans have abandoned their pursuit of the phrase, we could see an assortment of branded items from Williamson soon:

“In addition to his trio of requests filed the day after the NBA draft, he added 10 more that include items like bed linens, glassware, children’s books, jewelry, non-alcoholic beverages, key chains, and various other items. His initial requests covered such items as toys, clothing and athletic wear, bags and luggage, and computer games and mobile applications.”

It looks like Zion is looking to not just dominate on the court, but the business world as well. He hasn’t even played an NBA game yet, but he is already showing off some business savvy. If he pans out to be the player that many predict him to be, anything bearing the iconic phrase will be snapped up by Pelican’s fans.

New Orleans was smart to let Zion win this branding battle. He is their main star now, and they should do all they can to keep him happy. By doing so, they could dance all the way to an NBA championship in a few seasons if Zion dominates the NBA as he did college basketball.


Amida Brimah, Pacers