Join us for another exciting week of the Ask Apple developer series, where you can connect directly with Apple experts. Ask about integrating the latest technologies into your apps, designing intuitive UIs, testing on the latest software, and so much more.
Online one-on-one consultations and group Q&As will run November 14 to 18, with activities in multiple languages and time zones. Registration is open now to current members of the Apple Developer Program and Apple Developer Enterprise Program.
And stay tuned for details on the next round of the Ask Apple developer series taking place in December.
The App Store Review Guidelines have been updated to support new features in upcoming OS releases, better protect customers, and help your apps go through the review process as smoothly as possible.
Revised in Before You Submit: “Provide App Review with full access to your app. If your app includes account-based features, provide either an active demo account or fully-featured demo mode, plus any other hardware or resources that might be needed to review your app (e.g. login credentials or a sample QR code).”
Revised 1.1.4: “This includes ‘hookup’ apps and other apps that may include pornography or be used to facilitate prostitution, or human trafficking and exploitation.”
Added 1.1.7: “Harmful concepts which capitalize or seek to profit on recent or current events, such as violent conflicts, terrorist attacks, and epidemics.”
Added to 2.1: “If you are unable to provide a demo account due to legal or security obligations, you may include a built-in demo mode in lieu of a demo account with prior approval by Apple. Ensure the demo mode exhibits your app’s full features and functionality.”
Added 2.5.17: “Apps that support Matter must use Apple’s support framework for Matter to initiate pairing. In addition, if you choose to use any Matter software component in your app other than the Matter SDK provided by Apple, the software component must be certified by the Connectivity Standards Alliance for the platform it runs on.”
Moved language from 3.1.7 to 2.5.18: “Display advertising should be limited to your main app binary, and should not be included in extensions, App Clips, widgets, notifications, keyboards, watchOS apps, etc. Ads displayed in an app must be appropriate for the app’s age rating, allow the user to see all information used to target them for that ad (without requiring the user to leave the app), and may not engage in targeted or behavioral advertising based on sensitive user data such as health/medical data (e.g. from the HealthKit APIs), school and classroom data (e.g. from ClassKit), or from kids (e.g. from apps in the Kids Category), etc. Interstitial ads or ads that interrupt or block the user experience must clearly indicate that they are an ad, must not manipulate or trick users into tapping into them, and must provide easily accessible and visible close/skip buttons large enough for people to easily dismiss the ad.”
Revised 3.1.1: “Apps may not use their own mechanisms to unlock content or functionality, such as license keys, augmented reality markers, QR codes, cryptocurrencies and cryptocurrency wallets, etc.”
Added to 3.1.1: “Apps may use in-app purchase to sell and sell services related to non-fungible tokens (NFTs), such as minting, listing, and transferring. Apps may allow users to view their own NFTs, provided that NFT ownership does not unlock features or functionality within the app. Apps may allow users to browse NFT collections owned by others, provided that the apps may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase.”
Added 3.1.3(g): “Advertising Management Apps: Apps for the sole purpose of allowing advertisers (persons or companies that advertise a product, service, or event) to purchase and manage advertising campaigns across media types (television, outdoor, websites, apps, etc.) do not need to use in-app purchase. These apps are intended for campaign management purposes and do not display the advertisements themselves. Digital purchases for content that is experienced or consumed in an app, including buying advertisements to display in the same app (such as sales of “boosts” for posts in a social media app) must use in-app purchase.”
Revised 3.1.5(iii): “Exchanges: Apps may facilitate transactions or transmissions of cryptocurrency on an approved exchange, provided they are offered only in countries or regions where the app has appropriate licensing and permissions to provide a cryptocurrency exchange.”
Revised 5.2.5: “Music from iTunes and Apple Music previews may not be used for their entertainment value (e.g. as the background music to a photo collage or the soundtrack to a game) or in any other unauthorized manner. If you provide music previews from iTunes or Apple Music, you must display a link to the corresponding music in iTunes or Apple Music.”
Apple Search Ads makes it easy to promote your app on the App Store. And now with new Today tab and product page ad placements, you can drive discovery of your app in more moments across the App Store — when customers first arrive, search for something specific, and browse apps to download.
The SKAdNetwork API lets advertisers measure the success of advertisements by attributing app installations to specific ad campaigns — all while maintaining user privacy. It supports multiple ad formats, including static images, videos, audio, and interactive ads. With SKAdNetwork 4.0, now available in iOS 16.1 and iPadOS 16.1, it provides more insight into the performance of ads for apps:
Hierarchical source identifiers: Identify which campaign an installation was attributed to, as well as additional attribution information.
Coarse conversion values: Receive less specific attribution information when the privacy thresholds for conversion values are not met, or more detailed attribution information when additional privacy thresholds are met.
Multiple conversions: Receive up to three postbacks to better understand how often someone who installed an app from a campaign engages with the app over time.
SKAdNetwork for web ads: Attribute web advertising that directs to App Store product pages.
Integrate new and powerful communication features in your app with watchOS 9. Deliver timely information with rich complications on more Apple Watch faces, enable sharing of your app content, let users make VoIP calls directly from Apple Watch, and more. And with a simplified watchOS app structure, managing your projects is easier than ever.
Build your app using Xcode 14.1 Release Candidate, then test and submit it for review. Please note, starting April 2023, all watchOS apps submitted to the App Store must be built with Xcode 14.1 and the watchOS 9.1 SDK.
iOS 16.1 and iPadOS 16.1, the world’s most advanced mobile operating systems, will soon be available to customers worldwide. Take advantage of Live Activities to help people stay on top of what’s happening live in your app, right from the Lock Screen and Dynamic Island on iPhone. Bring desktop-class features, such as an editor-style navigation bar and enhanced text editing menu to your iPad app, and get the most out of the latest advancements in MapKit, Metal, ARKit, Core ML, and more.
Build your app using Xcode 14.1 Release Candidate, then test and submit it for review. Please note, starting April 2023, all iOS and iPadOS apps submitted to the App Store must be built with Xcode 14.1 and the iOS 16.1 SDK.
Apple Entrepreneur Camp supports underrepresented founders and developers with app-driven organizations as they build the next generation of cutting-edge apps and helps form a global network that encourages the pipeline and longevity of these entrepreneurs in technology.
Apply now for one of three online cohorts for female, Black, or Hispanic/Latinx founders starting in January 2023. Attendees will receive code-level guidance, mentorship, and inspiration with unprecedented access to Apple engineers and leaders. Applications close on December 5, 2022.
Join us for Ask Apple, a new series for developers to connect directly with Apple experts. Ask about integrating the latest technologies into your apps, designing intuitive UIs, testing on the latest software, and so much more.
Ask Apple runs for the first time from October 17 to 21 and features online one-on-one consultations and group Q&As. Activities are available in multiple languages and time zones. Registration is open now to current members of the Apple Developer Program and Apple Developer Enterprise Program.
How is 2021 shaping up so far? January has been eerily quiet so far. That said, we did get Unity 2021.1 beta, which offers a glimpse at the immediate future of mobile game development, along with a smattering of other developments. Read on for the full scoop.
News and features from Android Authority
News and features from the web
Unity 2021.1 beta is available for feedback — The biggest news this month is the beta release of Unity 2021.1. Developers will be able to play around with useful quality-of-life improvements, Point light Shadows via the Universal Render Pipeline, and a faster, more powerful editor. The most transformative update, however, comes in the form of Visual Scripting. This will enable creators from all backgrounds to implement basic logic without writing a line of code, similar to the tool seen in Unreal Engine. Let us know in the comments below if you’d like more of a deep dive into this in the future.
Unreal Engine 4.25 released! — While this is actually news from December, it seems only fair to mention that Unity 2021.1 comes on the heals of Unreal Engine 4.26. While most mobile developers gravitate toward Unity for its ease-of-use, Unreal is still widely used. The new release brought more realistic animated characters with better strand-based hair and fur rendering, a Volumetric Cloud component for a believable atmosphere, and more.
A Performance Heads-Up Display (HUD) for Chrome — Google announced that it will be bringing a “Performance Heads-Up Display” for Chrome. This will let developers see data from the Core Web Vitals extension and will work on Android too. That includes First Input Delay and Largest Contentful Paint to optimize website performance. If it leads to a faster and more efficient internet experience, it can only be a good thing!
Reportlinker.com announces the release of the report “Global Mobile Cloud Market Size, Share & Industry Trends Analysis Report By Application Type, By Deployment, By Regional Outlook and Forecast, 2022 – 2028″.
The outlook for the mobile cloud market has changed as a result of developments in wireless technology, cloud computing, and multimodal communication. Three crucial deployment models have been included in mobile clouds including public, private, and hybrid, which offer services based on the needs of subscribers. Users have better access to real-time mobile services and the ability to run sophisticated applications due to the mobile cloud.
It has aided businesses in expanding their markets, lowering costs through improved scalability, and boosting revenues. Delivering mobile apps and services to a mobile device from a centralized data center is a part of the mobile cloud market. Mobile cloud services are primarily used by business users because they improve scalability, availability, and reliability for them. Cloud and mobile technologies have seen significant growth in recent years.
Worldwide, mobile communications have drastically changed how businesses operate. Cloud computing has simultaneously changed how services are delivered and how IT infrastructure is maintained. The development of mobile cloud market solutions has been facilitated by the convergence of mobile & cloud technology as well as the increasing use of connected mobile devices and the need for high computational power.
COVID-19 impact analysis
The adoption of 5G network deployments and other next-generation communication technologies has accelerated in many parts of the world, and service automation is a major concern. More than half of communication service providers are focusing on using cloud technology to increase operational service automation. These characteristics and the quickening pace of digitalization will lead to a rise in demand for the mobile cloud in the upcoming years. The fourth industrial revolution, known as Industry 4.0, is accelerating and altering how businesses use smart technologies such as big data, IoT, mobile supercomputing, and artificial intelligence.
Smartphone use is gradually evolving into an effective teaching & learning tool for distance education. Its use guarantees flexible course delivery enabling students to use online learning platforms, access course materials, and communicate electronically. Presently, the usage of smartphones plays amazing roles in terms of education and learning. For instance, students can use learning management systems to quickly access information online to fulfill their information needs, access academic databases, and access a website.
Various healthcare apps are gaining popularity
The healthcare sector has undergone quick changes over time. A number of factors are accelerating the growth of healthcare cloud applications, which in turn may strengthen mobile cloud solutions and services over the forecast period. These include the emergence of new diseases, worldwide regulatory norm growth, population health management focus, inventions, and more informed customers. Additionally, small-scale advancements in the communication sector have led to the use of wireless communication modules for data transmission in medical devices, which enhances the healthcare management system.
Market restraining factors
Security and privacy issues associated with cloud
The main difficulties the mobile cloud market is facing are privacy and security issues. Smartphones are vulnerable to numerous security threats that intend to steal the users’ private information because of their constrained processing speed and memory. Additionally, there have been reports of third-party businesses selling sensitive private data to other organizations without the users’ consent. This has grown to be of the utmost importance to those involved in mobile security. Users store private information about their business and personal affairs in the cloud using cloud services.
Application type outlook
Based on application type, the mobile cloud market is segmented into entertainment, utilities, education, healthcare and others. In 2021, the entertainment segment dominated the mobile cloud market by generating the maximum revenue share. There are numerous sub-industries focused on entertainment under the broad umbrella term of the entertainment sector. The current entertainment market requires the publication of pertinent content in addition to the streaming of richly graphical content.
Deployment outlook
On the basis of deployment, the mobile cloud market is fragmented into public, private and hybrid. In 2021, the hybrid segment covered a substantial revenue share in the mobile cloud market. In all industries, the hybrid model has been the most widely used implementation strategy. Ingenious strategies and hybrid cloud models are increasingly being prioritized by many companies in order to maximize benefits while enhancing resource consumption, business operations, cost-effectiveness, user experience, and application modernization.
Regional outlook
Region wise, the mobile cloud market is analyzed across North America, Europe, Asia Pacific and LAMEA. The North America segment led the mobile cloud market with the largest revenue share in the mobile cloud market in 2021. The regional’s mobile cloud market is being driven by the quick advancements in technology for smart devices and the expansion of regional business operations. The region’s countries’ dominance can be attributed to their highly developed IT infrastructure, high rate of smart device adoption, and presence of major service providers.
The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation, Apple, Inc. and Google, Inc. are the forerunners in the Mobile Cloud Market. Companies such as Amazon.com, Inc., Oracle Corporation and Dell Technologies, Inc. are some of the key innovators in Mobile Cloud Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Google LLC, Salesforce.com, Inc., Dell Technologies, Inc., Apple, Inc., Amazon.com, Inc., IBM Corporation, Oracle Corporation, Rackspace Technology, Inc., and Akamai Technologies, Inc.
