The Worldwide Mobile Analytics Industry is Estimated to Reach $27.6 Billion by 2031 –

DUBLIN–()–The “Mobile Analytics Market By Offering, By Application, By Industry Vertical, By Enterprise Size: Global Opportunity Analysis and Industry Forecast, 2021-2031” report has been added to’s offering.

According to this report the mobile analytics market was valued at $4.72 billion in 2021, and is estimated to reach $27.60 billion by 2031, growing at a CAGR of 19.4% from 2022 to 2031.

Mobile analytics involves measuring and analyzing data generated by mobile platforms and properties, such as mobile sites and mobile applications. Mobile analytics provides insights about consumer behavior on mobile and their experiences with mobile apps and websites can be improved to generate greater revenue. Marketers can use mobile analytics to determine the effectiveness of different campaign efforts on mobile devices.

The market penetration of smartphones and growth in demand to receive new and actionable insight on the buyers’ preferences have accelerated the need for mobile analytics worldwide. In addition, the upsurge in mobile advertising and advent of data analytics and big data have further boosted the growth of the mobile analytics market.

However, lack of awareness on the benefits of mobile analytics and growth in privacy concerns have restricted the market growth for mobile analytics. On the other hand, many enterprises entering the market and providing advance solutions is expected to create greater opportunities during the forecast period.

Key Benefits

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the mobile analytics market analysis from 2021 to 2031 to identify the prevailing mobile analytics market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the mobile analytics market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global mobile analytics market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Offering

By Application

  • Mobile advertisement and marketing analytics
  • Targeting and Behavioral analytics
  • Application performance analytics
  • Others

By Industry Vertical

  • BFSI
  • Retail E-commerce
  • Healthcare
  • Government
  • Travel Hospitality
  • IT Telecom
  • Media Entertainment
  • Others

By Enterprise Size

By Region

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • France
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe
  • United Kingdom
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest Of Asia Pacific
  • Latin America
  • Middle East
  • Africa

Key Market Players

  • Adobe
  • Google LLC
  • International Business Machines Corporation
  • Micro Focus
  • Microsoft Corporation
  • SAS Institute Inc.
  • Oracle Corporation
  • SAP SE
  •, Inc.
  • TIBCO Software Inc.
  • AT Internet
  • Comscore, Inc.
  • Microstrategy Incorporated
  • Mixpanel
  • Splunk Inc.
  • Teradata Corporation
  • Webtrends

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Global mobile phone accessories market to grow at $51.79 billion, Technavio estimates

The global mobile phone accessories market size is expected to grow at US$32.72 billion ($51.79 billion) from 2021 to 2026 at a CAGR of almost 6%, according to market research company Technavio.

Technavio cited the integration of advanced function in smartphones, growing preference for wireless mobile phone accessories, and the proliferation of low-priced smartphones as factors propelling market growth.

Growing market for counterfeit mobile accessories and short shelf life of smartphones may hinder market growth, Technavio said.

The competition in the global smartphone market has intensified as smartphone manufacturers are focusing on integrating innovative features and technologies in their products to stay competitive in the market.

Such innovations will allow users to employ their devices for several applications, such as taking high-definition videos and selfies, accessing mobile applications quickly, and playing high-definition games.

Features such as taking high-definition videos and selfies, accessing mobile applications, and playing high-definition games will generate the demand for accessories such as power banks, earphones, headphones, protective cases, and screen protectors.

Trends in the mobile phone accessories market
Technavio pointed out that increasing focus on improving telecommunication network infrastructure is a key trend in the mobile phone accessories market.

Smartphone manufacturers, government organisations, and telecommunication service providers are working in collaboration to improve the telecommunication network infrastructure to support high network bandwidth capacity.

This is accelerating investments in the 4G/5G networks and developments in 4G/5G compatible devices.

For example, in September 2018, Celcom Axiata Berhad, a Malaysia-based mobile telecommunications provider, announced that it had signed an agreement with Telefonaktiebolaget LM Ericsson.

Under this agreement, Telefonaktiebolaget LM Ericsson will supply Celcom Axiata Berhad with radio access network (RAN) equipment from its Ericsson radio system portfolio.

This will accelerate the use of mobile phones for accessing online audio and video content which, in turn, result in high demand for mobile phone accessories, Technavio said.

High availability of counterfeit products makes it difficult to control
Counterfeit mobile accessories pose a challenge. It records high growth in emerging economies such as Indonesia, Malaysia, India, and Taiwan in APAC.

This demand is driven by the increased preference for low-cost products in the region and the high availability of counterfeit products. The easy availability of these products on every distribution channel, including physical and online retail stores, in each country, makes it difficult to control the sales of counterfeit items.

The increasing sales of fake accessories are reducing the total potential market for mobile accessories, hindering global mobile phone accessories market, according to Technavio.

This first appeared in the subscription newsletter CommsWire on 14 October 2022.


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Elon Musk files to exit $44 billion Twitter deal

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Elon Musk has begun the process of trying to completely walk away from his acquisition of Twitter — and Twitter is pushing back.

In a filing, Musk’s lawyers claimed that Twitter did not respond properly or fully to multiple requests for information about the quantity of fake accounts on the platform. Musk’s team asserts that the data is fundamental to the platform’s business performance.

At stake is obviously the deal, but also a $1 billion kick-out fee that Musk must pay if the deal does not conclude. The legal filing to the SEC on Friday suggests that he should not be on the hook for that, alleging that Twitter did not cooperate.

Suits and counter-suits are expected to be filed shortly. It’s not clear when any of this will lurch to a final conclusion.

In April, Twitter announced that it has accepted Elon Musk’s offer to purchase the company for $44 billion, for $54.20 a share.

According to a report by Reuters on Friday afternoon, Twitter’s shares fell 6% as a result. At time of publication, the stock is sitting at about $34.60 a share.

However, in May, Musk announced that he would temporarily halt his purchase of the social media while he sought to confirm how many accounts on the platform were spam accounts.

He then insisted that he would walk away from the deal if fake accounts comprised more than 5% of Twitter’s total user base.

Bret Taylor, chairman of the board at Twitter, has announced that the company plans to pursue legal action against Musk for trying to back out of the deal.

Global Digital Health Market Report 2022: Market to Reach $456.9 Billion by 2026

DUBLIN, May 10, 2022 /PRNewswire/ — The “Digital Health – Global Market Trajectory & Analytics” report has been added to’s offering.

Global Digital Health Market to Reach $456.9 Billion by 2026

The global market for Digital Health estimated at US$152.5 Billion in the year 2020, is projected to reach a revised size of US$456.9 Billion by 2026, growing at a CAGR of 18.8% over the analysis period. 

Innovations in technology to reduce human errors improve patient prognosis and overall quality patient care, leading to digital health growth. The growing adoption of telemedicine, increasing aging population and rising occurrence of chronic diseases have fueled the demand for digital health technology globally. The Covid-19 pandemic and the conditions thereon have resulted in the rapid adoption of various digital health technologies. In addition to the older technologies, newer technologies such as healthcare apps have been gaining rapid adoption.

mHealth, one of the segments analyzed in the report, is projected to record a 16.6% CAGR and reach US$253.1 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Digital Health Systems segment is readjusted to a revised 20.5% CAGR for the next 7-year period.

mHealth Segment holds the largest share, owing to the factors including increasing adoption of mHealth technologies among medical professionals, increasing preventive healthcare trends, and increased funding for mHealth start-ups. The demand is further fueled because of the increasing demand for efficient workflow and healthcare centers.

Digital Health systems are anticipated to witness strong growth due to increasing government initiatives to endorse digital health and growth in the demand for electronic health record systems.

The U.S. Market is Estimated at $80.2 Billion in 2021, While China is Forecast to Reach $47.1 Billion by 2026

The Digital Health market in the U.S. is estimated at US$80.2 Billion in the year 2021. China, the world`s second largest economy, is forecast to reach a projected market size of US$47.1 Billion by the year 2026 trailing a CAGR of 22.8% over the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 15.2% and 17.2% respectively over the analysis period.

Within Europe, Germany is forecast to grow at approximately 16.2% CAGR. The US dominates the market growth led by high healthcare spending, government initiatives, including funding in EMR, adoption of high technologies and the adoption of healthcare information technology. Further, the usage of telemedicine and mHealth applications is on rise across the nation.

Other factors driving market growth include implementing HITECH and HIPAA Acts, encouraging the usage of electronic health data, and rise in incidence of chronic diseases, and growth in the aged population. Europe is another major market for digital health led by increasing pressure to cut increasing healthcare costs, improved healthcare solutions, and innovative technologies.

Increased usage of mHealth, continuous improvement in healthcare infrastructure, countries such as India and China turning into medical tourism hubs, government initiatives for raising awareness about digital health, growing incidence of chronic disease, and increase in aging population propel growth in the Asia-Pacific region.

Healthcare Analytics Segment to Reach $47.1 Billion by 2026

Healthcare analytics is an important application of technology that manages a large amount of data related to patients and hospitals. In the global Healthcare Analytics segment, USA, Canada, Japan, China and Europe will drive the 18.4% CAGR estimated for this segment.

These regional markets accounting for a combined market size of US$13.3 Billion in the year 2020 will reach a projected size of US$43.6 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$3.9 Billion by the year 2026.

Key Topics Covered:




  • Influencer Market Insights
  • Impact of Covid-19 and a Looming Global Recession
  • Digital Healthcare Gains Spotlight Amid COVID-19 Pandemic
  • Digital Technologies Gaining Adoption Amid COVID-19
  • List of COVID-19 Contact Tracing Apps
  • Digital Penetration Aids in Controlling COVID-19
  • Telemedicine Adoption Reaches New Heights Amid the Pandemic
  • Mobile Health Apps Gain Interest Amid the Pandemic
  • Digital Health: An Introduction
  • Market Outlook
  • Geographic Landscape
  • mHealth: Holds the Largest Share
  • Recent Market Activity

2. FOCUS ON SELECT PLAYERS (Total 115 Featured) 

  • AdvancedMD Inc
  • AirStrip Technologies LP
  • Alcatel-Lucent S.A
  • Allscripts Healthcare Solutions Inc
  • Apple Inc
  • Aruba Networks, Inc.
  • AT&T Communications, LLC
  • Athenahealth Inc
  • Biotelemetry Inc
  • Capsule Technologies, Inc
  • Cerner Corporation
  • Cisco Systems, Inc
  • eClinicalWorks
  • Honeywell International Inc
  • iHealth Lab Inc
  • Koninklijke Philips N.V.
  • McKesson Corporation
  • Siemens Healthineers AG


  • Remote Monitoring of Patients and Telemedicine to become Mainstream
  • Percentage of Individuals Interested in Using Telehealth Amid the Pandemic: 2019 Vs 2020
  • Growing Role of Telemedicine Apps During COVID-19 Pandemic
  • COVID-19 Augments Demand for Health Analytics
  • Digital Health Leverages Predictive Analytics
  • Introduction of 5G to Speed up Market Penetration
  • AI and Chatbots Make Significant Contribution to Triage Patients
  • Robots Provide Patientcare Releasing the Burden on Medical staff Amid the Pandemic
  • Wearable Gadgets Bring in Healthcare Disruption
  • Partnering with Technology Majors to Spur Innovation
  • Impact of Digital Technology on Radiology Sector
  • mHealth Care: A Prominent Trend in Digital Healthcare Market
  • Rise in Integration of AI in Mobile Health Apps
  • Patient Generated Health Data: An Important Resource for Medical Training and Research
  • Cloud Computing: An Expanding Paradigm
  • Artificial Intelligence to Play a Significant Role in Improving Clinical Outcomes
  • The Internet of Things (IoT) to Increase Accessibility
  • Need to Improve Transparency to Drive Blockchain Technology Adoption
  • Augmented Reality Transforms Medical Treatment
  • Prominence of Big Data in Mobile Health Applications
  • Eminence of Cloud-based apps in the Mobile Health Care Industry
  • Inclination of Young Consumers Towards Digital Health Technology: Opportunity in Store
  • Faster Processing of Payments through Mobile Payment Apps Encourage Use of MHealth Apps
  • Surgeons Use Video-Conferencing as an Educational Tool
  • Rising Healthcare Costs Drive Significance of Digital Health
  • Chronic Diseases Management and Associated Costs Drive Medical Apps Adoption
  • Ballooning Global Population Offers Significant Growth Opportunities
  • Shortage of Medical Professionals: Mobile Medical Apps Come to the Rescue
  • Protecting Patient Integrity and Building Trust: A Major Challenge
  • Cyber Security, and Maintaining Regulatory Compliance
  • Recruiting, Training, and Retaining the Best Talent




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Apple facing new $5.5 billion App Store antitrust lawsuit in the Netherlands

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Apple has been hit with a new class action lawsuit in the Netherlands alleging that it abuses its monopoly position with its 30% App Store commission.

The Dutch complaint claims that Apple’s 30% cut of app and in-app purchases on the App Store amounts to monopolistic behavior and forces developers to increase their prices.

According to the Consumer Competition Claims Foundation, the potential harm could add up to nearly 5 billion euro, or about $5.5 billion.

The Dutch foundation calls for all European Union consumers who have purchased an app in the App Store or made an in-app purchase since Sept. 2009 to join its class action complaint, set to be filed in the Amsterdam District Court.

This new lawsuit is separate from a previous case in the Netherlands. The Dutch antitrust regulator has fined Apple more than 50 million euros after it found that the company’s ban on alternate payment systems violated local regulations.

Apple denies that its systems are out of compliance. It has also refused to make any changes to its App Store in the country.

The iPhone maker has been in the crosshairs of antitrust regulators across the globe, including in the U.S. Apple is also still in the midst of a legal battle with Epic Games over its 30% App Store commission.

Cross-Platform and Mobile Advertising Market is Expected to Reach USD 220.20 Billion By 2028

Reports And Data

Reports And Data

Cross-Platform and Mobile Advertising Market Size – USD 48.40 Billion in 2020, CAGR of 0.209

NEW YORK, NY, UNITED STATES, March 19, 2022 / — The growth of the Cross-Platform and Mobile Advertising Market is driven by the increasing use of mobile internet and increase in the need of mobile applications.

The Cross-Platform and Mobile Advertising Market is expected to grow from USD 48.40 Billion in 2020 to USD 220.20 Billion by 2028, at a CAGR of 0.209 during the forecast period. The driving factor for growth being the increasing use of internet of mobile and increase in the need of mobile application. However, concerns associated with privacy and location may act as the restraining factors for the market.

The massive use of mobile internet and the emergence of cross- platform devices is increasing at a high rate because of the increase in growth of web applications on mobile. In today’s fast moving world with the help of technology, mobile devices have become an integrated part of the day to day life. Cross- platform is one of the many divisions of online advertising which allows user to reach targeted customers through laptops, mobile phones and other devices that uses internet for the mode of entertainment. It helps many users to run their business just at the ease of their comfort.

Players will require increased investments to tackle these challenges and facilitate growth in the coming years. This report comprises drivers, restraints, opportunities, and challenges pertaining to Cross-Platform and Mobile Advertising Market; and extensive value chain analysis, patent analysis, analysis of the current manufacturing capability and technology status, commercialization potential in different devices, along with market size forecasts till 2026.

The Key players in the Cross-Platform and Mobile Advertising Market include Google (US), Facebook (US), Apple (US), SAP SE (Germany), Yahoo (US), Microsoft (US), AOL (US), Inmovi (India), millennial media (US) and Tapad (US).

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Further key findings from the report suggest

Growth of Cross-Platform and Mobile Advertising Market is directly fueled by the enhanced growth of mobile application and the increased need in the use of mobile internet. The Cross-Platform and Mobile Advertising Market is expected to grow from USD 48.40 Billion in 2020 to USD 220.20 Billion by 2028, at a CAGR of 0.209 during the forecast period.
Based on device type, the market is segmented as mobile phones, tablets, laptops and smart TV. The rapid emergence of social media, digital marketing and online advertising has brought life to the field of advertising. Online advertising being the most popular form of advertising is gaining growth in various sectors of the market world. Because of the rapid use of mobile devices among individuals, the mobile device type is expected to bring the highest growth of 6% among all.
Based on Advertising type, the market is divided into short message service (SMS)/multimedia messaging service (MMS)/, search advertising, Peer-to-Peer (P2P) messaging, rich media and display advertising, in-game advertising, and in-app advertising. The most common type of online advertising is done by the display through the use of mobile and other interactive devices. Almost 80%-90% of the marketers use online marketing that is accepted in all size of business. Various advertisers use the platform for mobile advertising along with other digital advertising methods to buy, sell, manage and even track their products.
Based on Industry, the market is segmented as Telecom & IT, Consumer goods, retails & restaurants, Energy & Utilities, Healthcare, Academic, Supply chain & logistics, banking & financial services. The utilities and energy segment is estimated to bring the highest rate during the forecast period. Various sectors like the restaurants, retail and consumer goods are focusing more on the digital advertising methods to engage their customers through online and via digital methods. This helps to target the customers by their exact need. Besides this, the market also has seen increase growth in the healthcare, entertainment and media, automobile, travel and other sectors.

Based on region, the market is being segmented to Europe, APAC, North America, and Row. North America along with the Middle East & Africa, is the largest the cross- platform market due to the high usage of mobile phones and smart devices in association with the rising use of internet.
The report “Cross-Platform and Mobile Advertising Market by Device (mobile phones, tablets, smart TV), by Industry (Telecom & IT, Consumer goods, Retail & Restaurants, Energy & Utilities, Healthcare, Media & Entertainment, Supply & logistics), by Advertising type (search advertising, SMS/MMS/P2P messaging, rich media, display advertising, in-game advertising, and in-app advertising.) and Geography – Global Forecast 2028” is available now to Reports and Data customers and can also be purchased directly at:

For the purpose of this report, the market has been segmented on the basis of device, vertical, Type of advertising and region:

Device type (Revenue, USD Million; 2018–2028)

Smart TV

Advertising type (Revenue, USD Million; 2018–2028)

Search advertising
In-App advertising
In-Game advertising
Rich media
Display advertising

Industry (Revenue, USD Million; 2018–2028)

IT & Telecom
Consumer goods, Retail & Restaurants
Energy & Utilities
Media and Entertainment
Banking and financial service
Supply chain & logistics

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Regional Outlook (Revenue, USD Million; 2018–2028)

North America
Asia Pacific
Rest of the World

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Global Industry Analysts Predicts the World Fluoroscopy and Mobile C-Arms Market to Reach $3.1 Billion by 2026

SAN FRANCISCO, Sept. 10, 2021 /PRNewswire/ — A new market study published by Global Industry Analysts Inc., (GIA) the premier market research company, today released its report titled “Fluoroscopy and Mobile C-Arms – Global Market Trajectory & Analytics”. The report presents fresh perspectives on opportunities and challenges in a significantly transformed post COVID-19 marketplace.

World Fluoroscopy and Mobile C-Arms Market

Edition: 16; Released: April 2021
Executive Pool: 871
Companies: 14 – Players covered include GE Healthcare; Hologic, Inc.; OrthoScan, Inc.; Philips Healthcare; Shimadzu Corporation; Siemens Healthineers; Ziehm Imaging GmbH and Others.
Coverage: All major geographies and key segments
Segments: Product Segment (Fluoroscopy, Full-Size C-Arms, Mini C-Arms); Application (Cardiovascular, Orthopedics, Gastrointestinal, Pain Management & Trauma, Neurology, Urology, Other Applications); End-Use (Hospitals & Clinics, Diagnostic Centers, Research & Academic Institutes, Other End-Uses)
Geographies: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

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Global Fluoroscopy and Mobile C-Arms Market to Reach $3.1 Billion by 2026
Amid the COVID-19 crisis, the global market for Fluoroscopy and Mobile C-Arms estimated at US$2.4 Billion in the year 2020, is projected to reach a revised size of US$3.1 Billion by 2026, growing at a CAGR of 4.3% over the analysis period. Fluoroscopy, one of the segments analyzed in the report, is projected to record a 3.9% CAGR and reach US$1.8 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Full-Size C-Arms segment is readjusted to a revised 5% CAGR for the next 7-year period.

The U.S. Market is Estimated at $741.5 Million in 2021, While China is Forecast to Reach $551.7 Million by 2026
The Fluoroscopy and Mobile C-Arms market in the U.S. is estimated at US$741.5 Million in the year 2021. China, the world`s second largest economy, is forecast to reach a projected market size of US$551.7 Million by the year 2026 trailing a CAGR of 4.2% over the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 4% and 3.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.2% CAGR.

Mini C-Arms Segment to Reach US$88 Million by the year 2026
In the global Mini C-Arms segment, USA, Canada, Japan, China and Europe will drive the 4.3% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$54.8 Million in the year 2020 will reach a projected size of US$73.7 Million by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. More

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Video As A Service Market Size Worth $32.24 Billion By 2028: Grand View Research, Inc.

SAN FRANCISCO, Sept. 6, 2021 /PRNewswire/ — The global video as a service market size is expected to reach USD 32.24 billion by 2028, growing at a CAGR of 39.7% from 2021 to 2028, according to a new report by Grand View Research, Inc. The demand for video communications among organizations has been accelerating, which has enabled the market to gain momentum. The demand for high-quality conferencing and the networks to support it on an array of devices continues to grow. Data is stored in the cloud, and equipment is simplified into touchscreen interfaces while managed service vendors supply software applications and push hardware manufacturers into partnerships roles. All such factors are contributing to the growth of the video as a service (Vaas) market.

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Key Insights & Findings:

  • Many organizations have shifted to VaaS to enable customer-facing services and employee collaboration without worrying about the participants’ underlying technologies and networks

  • Favorable government initiatives supporting the adoption of mobile applications, digital technologies, and internet connectivity to reduce manual efforts and enhance the productivity of organizations are also expected to fuel the market growth

  • VaaS is available to users on-demand. It implies that the service provides for consumption to meet the current demand level. The host provides an infrastructure wherein resources are pooled and shared to meet user needs

  • The increasing number of technology and service-based start-ups in India and China is expected to propel the Asia Pacific regional market growth

Read 170 page market research report, “Video As A Service Market Size, Share & Trends Analysis Report By Vertical (BFSI, Education), By Cloud Deployment Mode (Public, Hybrid), By Application, By Region, And Segment Forecasts, 2021 – 2028“, by Grand View Research.

Moreover, multiparty or point-to-point conferencing solutions have given access to vast amounts of data about meeting habits. A conferencing platform aided with Artificial Intelligence (AI) and machine learning has allowed the video collaboration platform to optimize and increase the efficacy of meetings by deploying facial recognition technologies and virtual assistants. AI in VaaS solutions has enabled organizations to determine the optimal length of a forum, the best time of the day to hold a meeting, and the ideal number of participants. In addition, voice recognition has helped the enterprises analyze the content of the sessions, draw a comparative analysis between conferences in the organization, and offer suggestions about connections among people with complementary skills.

The growing demand for VaaS owing to the globalization of businesses is expected to emerge as a significant driver for market growth. VaaS is also likely to find more applications in the corporate, education, healthcare, government, and media & entertainment end-use segments. The rapid growth in telemedicine and online education in the emerging economies of Asia Pacific is anticipated to play a pivotal role in driving the demand for VaaS solutions. However, high initial investments in the purchase and deployment of Video Conferencing (VC) solutions and concerns related to the privacy and security of information are significant restraints of the market growth. The high cost of delivering video services can be attributed to high-quality video communication devices, data security software solutions for the secure transmission of data, and the training of employees.

Grand View Research has segmented the global video as a service market based on application, cloud deployment mode, vertical, and region:

  • Video As A Service Application Outlook (Revenue, USD Million, 2018 – 2028)

  • Video As A Service Cloud Deployment Mode Outlook (Revenue, USD Million, 2018 – 2028)

  • Video As A Service Vertical Outlook (Revenue, USD Million, 2018 – 2028)

  • Video As A Service Regional Outlook (Revenue, USD Million, 2018 – 2028)

List of Key Players of Video As A Service Market

  • Adobe

  • Alphabet, Inc.

  • Amazon Web Services, Inc.

  • Avaya, Inc.

  • Cisco Systems, Inc.

  • LogMeIn, Inc.

  • Plantronics, Inc.

  • RingCentral, Inc.

  • Zoho Corporation Pvt. Ltd.

  • Zoom Video Communications, Inc.

Check out more studies related to the Global Communication Services Industry, conducted by Grand View Research:

  • Network Traffic Analysis Market – The global network traffic analysis market size was valued at USD 2.49 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 9.7% from 2021 to 2028. The growth can be attributed to the rising need for proper network administration in line with the growing network complexities.

  • Multi-access Edge Computing Market – The global multi-access edge computing market size was valued at USD 1.56 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) exceeding 42% from 2021 to 2028. The growing adoption of IoT devices across several industries is expected to drive market growth.

  • Mobile Payment Market – The global mobile payment market size was valued at USD 31.5 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 31.8% from 2021 to 2028. The growth can be attributable to the increasing use of mobile devices to make various payments to government bodies.

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Apple deploys $1 billion in affordable housing support across California

In conjunction with CalHFA, Apple has provided mortgage and down payment assistance to thousands of low- and moderate-income first-time homebuyers. Close to two-thirds of borrowers identify as Hispanic, Black, Asian, Pacific Islander, or American Indian. The program has also provided additional benefits for teachers, veterans, and firefighters — which comprise nearly 10 percent of borrowers.

Taylor Mestres and her wife, Keteria Lara, are both the first in their families to own their own home. Mestres, a sixth-grade teacher in the Manteca Unified School District, said she and Lara, a mental health professional, “wanted to break that generational system of constantly renting, and to have something with our name on it that was ours.” Given housing prices, they knew “it would only be possible if we could find a down payment assistance program.” After learning CalHFA had a program, supported by Apple, targeted towards teachers, they immediately began the paperwork.