Apple announces biggest upgrade to App Store pricing, adding 700 new price points





Apple announces biggest upgrade to App Store pricing, adding 700 new price points – Latest News


Developers will also gain new flexibility to manage pricing globally

Apple today announced the most comprehensive upgrade to pricing capabilities since the App Store first launched, providing developers with 700 additional price points and new pricing tools that will make it easier to set prices per App Store country or region, manage foreign exchange rate changes, and more.

Since the App Store’s inception, its world-class commerce and payments system has empowered developers to conveniently set up and sell their products and services on a global scale. The App Store’s commerce and payments system offers developers an ever-expanding set of capabilities and tools to grow their businesses, from frictionless checkout and transparent invoicing for users to robust marketing tools, tax and fraud services, and refund management.

Pricing has been foundational to these capabilities, enabling developers to choose from a variety of business models, such as one-time purchases and multiple subscription types. These new pricing enhancements will be available for apps offering auto-renewable subscriptions starting today, and for all other apps and in-app purchases in spring 2023, giving all developers unprecedented flexibility and control to price their products in 45 currencies throughout 175 storefronts.

Under the updated App Store pricing system, all developers will have the ability to select from 900 price points, which is nearly 10 times the number of price points previously available for most apps. This includes 600 new price points to choose from, with an additional 100 higher price points available upon request. To provide developers around the world with even more flexibility, price points — which will start as low as $0.29 and, upon request, go up to $10,000 — will offer an enhanced selection of price points, increasing incrementally across price ranges (for example, every $0.10 up to $10; every $0.50 between $10 and $50; etc.). See the table below for details.

In each of the App Store’s 175 storefronts, developers will be able to leverage additional pricing conventions, including those that begin with two repeating digits (e.g., ₩110,000), and will be able to price products beyond $0.99 or €X.99 endings to incorporate rounded price endings (e.g., x.00 or x.90), which are particularly useful for managing bundles and annual plans.

Starting today, developers of subscription apps will also be able to manage currency and taxes across storefronts more effortlessly by choosing a local storefront they know best as the basis for automatically generating prices across the other 174 storefronts and 44 currencies. Developers will still be able to define prices per storefront if they wish. The pricing capability by storefront will expand to all other apps in spring 2023.

For developers distributing their apps around the world, the App Store’s global equalization tools have given them a simple and convenient way to manage pricing across international markets. Today’s enhancements expand upon these capabilities, allowing developers to keep their local currency constant in any storefront of their choice, even as foreign exchange and taxes fluctuate. This means, for example, a Japanese game developer who gets most of their business from Japanese customers can set their price for the Japan storefront, and have their prices outside of the country update as foreign exchange and tax rates change. All developers will also be able to define availability of in-app purchases by storefront.

Periodically, Apple updates prices in certain regions based on changes in taxes and foreign exchange rates. This is done using publicly available exchange rate information from financial data providers to help ensure prices for in-app purchases stay equalized across all storefronts. Currently, developers can adjust pricing at any time to react to tax and foreign currency adjustments. Coming in 2023, developers with paid apps and in-app purchases will be able to set local territory pricing, which will not be impacted by automatic price adjustments.

These newly announced tools, which will begin rolling out today and continue throughout 2023, will create even more flexibility for developers to price their products while staying approachable to the hundreds of millions of users Apple serves worldwide, and in turn help developers continue to thrive on the App Store.

Learn more about auto-renewable subscriptions

Learn about pricing for auto-renewable subscriptions



Clips gets its biggest update ever



Clips, Apple’s video creation app for iOS, receives its biggest update yet with highly requested features that make it easier than ever for anyone to pick up an iPhone or iPad and start creating fun, multiclip videos — no editing experience needed. Clips 3.0, available today in the App Store, features a streamlined interface and full-screen browsers on iPhone that make it even simpler to record and add effects. On iPad, Clips supports landscape orientation, Scribble with Apple Pencil, and the use of a Bluetooth mouse or trackpad. The new version also lets users make videos in multiple aspect ratios, including horizontal and vertical, ideal for creating eye-catching content for Instagram Stories, Snapchat, YouTube, and more. And Clips 3.0 is optimized to record and share content in HDR using the rear-facing cameras on all iPhone 12 models, resulting in videos with more vibrant colors and contrast.

“Since its introduction, Clips has become one of the most popular iOS video creation apps, and millions of projects are made every day with it. Users love how easy it is to create fun, expressive videos for sharing with friends, family, and classmates with just a few taps on their iPhone or iPad screens,” said Susan Prescott, Apple’s vice president of Apps Product Marketing. “Today’s update, with a streamlined interface, support for vertical and horizontal video, HDR video capture using the new iPhone 12 or iPhone 12 Pro, and fun new effects, will help users create Clips videos with more personality and polish than ever before.”



Apple unveils biggest update to Logic since the launch of Logic Pro X



Cupertino, California — Apple today unveiled a major update to Logic Pro X with a professional version of Live Loops, a completely redesigned sampling workflow, and new beat-making tools. With its collection of powerful creative features, Logic Pro X 10.5 will be a massive release for all musicians, including those producing electronic music.

“The Mac and Logic Pro X are essential tools used by the world’s top musicians and producers to create the music that we all love,” said Susan Prescott, Apple’s vice president of Apps Product Marketing. “Logic Pro X 10.5 represents the biggest update to Logic since the launch of Logic Pro X, with powerful new tools that will inspire every artist — from those just getting started with Logic, to those already using it to produce Grammy Award-winning albums. We can’t wait to hear what these artists create next.”

Pro musicians and producers are already expressing their excitement for Logic Pro X 10.5, saying:

“Logic Pro X has always been my one and only DAW. The workflow is unmatched, and the built-in sound libraries have been essential to my music from the beginning. Now with the addition of Quick Sampler and Drum Machine Designer, I’m getting back hours I used to spend in the studio building sounds and kits. This lets me spend more time writing new verses and editing 70-take vocals.” — Finneas O’Connell, Grammy Award-winning producer: Billie Eilish, “Bad Guy” and the album “When We All Fall Asleep, Where Do We Go?”

“Logic Pro X 10.5 has changed the way we approach making music. We’ve been working with all the new features, from recording sounds with the MacBook Pro’s built-in mic directly into Quick Sampler, to quickly arranging a song while simultaneously recording artists using the Live Loops grid. Logic has been used for years on all our productions and the new version will make it even faster for us to create lasting songs.” — Denzel Baptiste and David Biral of Take a Daytrip, Grammy-nominated producers: Lil Nas X, “Panini”; Sheck Wes, “Mo Bamba”; Travis Scott and Kid Cudi, “THE SCOTTS”; Juice WRLD, “Legends”; Dua Lipa, “Good In Bed”; and YBN Cordae, “Kung Fu.”