How to order the all-new iPhone, Apple Watch, and AirPods Pro lineups





All-new MacBook Air with M2 available to order starting Friday, July 8





Apple unveils all-new Mac Studio and Studio Display





All-new Apple Yas Mall now open in Abu Dhabi



The brand new Apple Yas Mall opened this Thursday, February 3, at the bustling shopping destination in Abu Dhabi. Nearly doubling the size of the original location that opened in 2015, the store serves as a reimagined space for customers to browse Apple’s latest products and services, receive the best support from knowledgeable team members, and participate in free Today at Apple sessions.

“With the opening of the newly expanded Apple Yas Mall, our team is ready to welcome even more of Abu Dhabi’s incredibly diverse and innovative community to this beautiful new space,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “We look forward to continuing to bring the best of Apple to the UAE, and building on our history in the region.”

Situated in a prime corner location at the mall’s town square, the store features a stunning curved glass exterior and integrates over 150 feet of glass throughout the storefront. Bianco Cristal floors and wood ceilings are used throughout the space, resembling similar materials found in other Apple Store locations around the world. Natural light easily flows inside with two large skylights sitting directly above six Ficus Nitida trees. Visitors will find the freestanding video wall and Forum positioned at the center of the store, which is home to free Today at Apple sessions. Led by Apple Creative Pros, these daily sessions provide creative inspiration, teach practical skills, and help participants go further with their products.



All-new iPad Air with advanced A14 Bionic chip available to order starting today



More Possibilities with iPadOS 14

The new iPad Air ships with iPadOS 14, which brings new features and designs that take advantage of the unique capabilities of iPad, such as its large Multi-Touch display, and versatile accessories. iPadOS 14 further integrates Apple Pencil into the iPad experience for better note-taking capabilities, and new ways to work with handwritten notes. When taking notes on iPad, Smart Selection uses on-device machine learning to distinguish handwriting from drawings, so handwritten text can easily be selected, cut, and pasted into another document as typed text using the same familiar gestures. Shape recognition allows users to draw shapes that are made geometrically perfect and snap right into place when adding diagrams and illustrations in Notes. Data detectors work seamlessly with handwritten text, recognizing phone numbers, dates, addresses, and links, making it easy for users to perform actions like tapping a handwritten number to make a call.

iPadOS 14 also brings Scribble to iPad, allowing Apple Pencil users to handwrite directly in any text field, making actions like replying to a quick iMessage or searching in Safari fast and easy — all without ever needing to put Apple Pencil away. Scribble uses on-device machine learning to convert handwriting into typed text in real time, so writing is always kept private and secure.

iPadOS 14 makes the iPad experience even more distinctive and powerful in other ways, including:

  • New compact designs for incoming FaceTime and phone calls, Siri interactions, and Search to help users stay focused on the task at hand.
  • Universal Search to quickly find practically anything, from locating and launching apps, to accessing contacts, files, and information, to getting answers to common questions about people or places.
  • New sidebars for many apps including Photos and Files, and streamlined toolbars that consolidate controls into a single place, making them more useful than ever.
  • Beautifully redesigned widgets that present timely information at a glance right on the Home Screen.



Apple unveils all-new iPad Air with A14 Bionic, Apple’s most advanced chip



All-New iPad Air Design in Five Beautiful Finishes

The new iPad Air features a completely new thin and light design in five gorgeous finishes: silver, space gray, rose gold, green, and sky blue. The new all-screen design features a larger 10.9-inch Liquid Retina display for a stunning visual experience, with 3.8 million pixels and advanced technologies, including full lamination, P3 wide color support, True Tone, and an anti-reflective coating for an amazing visual experience. To allow the display to extend on all sides, a next-generation Touch ID sensor is integrated into the top button, providing the same fast, easy, and secure way to unlock iPad Air, log in to apps, or use Apple Pay that customers know and love. iPad Air is compatible with Magic Keyboard and its floating design, and built-in trackpad, Smart Keyboard Folio, and new Smart Folio covers, as well as Apple Pencil, which attaches magnetically to the side for easy pairing, charging, and storing.1



Apple’s WWDC 2020 kicks off in June with an all-new online format



Cupertino, California — Apple today announced it will host its annual Worldwide Developers Conference in June. Now in its 31st year, WWDC 2020 will take on an entirely new online format packed with content for consumers, press and developers alike. The online event will be an opportunity for millions of creative and innovative developers to get early access to the future of iOS, iPadOS, macOS, watchOS and tvOS, and engage with Apple engineers as they work to build app experiences that enrich the lives of Apple customers around the globe.

“We are delivering WWDC 2020 this June in an innovative way to millions of developers around the world, bringing the entire developer community together with a new experience,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “The current health situation has required that we create a new WWDC 2020 format that delivers a full program with an online keynote and sessions, offering a great learning experience for our entire developer community, all around the world. We will be sharing all of the details in the weeks ahead.”

“With all of the new products and technologies we’ve been working on, WWDC 2020 is going to be big,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “I look forward to our developers getting their hands on the new code and interacting in entirely new ways with the Apple engineers building the technologies and frameworks that will shape the future across all Apple platforms.”

The WWDC 2020 program will provide Apple’s entire global developer community — which now includes more than 23 million registered developers in more than 155 countries and regions — and the next generation of app developers with the insights and tools needed to turn their ideas into a reality. Additional program information will be shared between now and June by email, in the Apple Developer app and on the Apple Developer website.

Apple also announced it will commit $1 million to local San Jose organizations to offset associated revenue loss as a result of WWDC 2020’s new online format.

The App Store is the world’s safest and most vibrant app marketplace, with over half a billion people visiting each week. It remains the safest place for users to find software and provides developers of all sizes access to customers in 155 countries and regions. Developers have earned over $155 billion since the App Store launched in 2008. With an active installed base of more than 1.5 billion Apple devices, WWDC 2020 will allow developers to learn about the new technologies and frameworks they rely on as they create new app experiences in areas including augmented reality, machine learning, health and fitness, home automation and more.



Apple unveils powerful, all-new Mac Pro and groundbreaking Pro Display XDR



World’s Most Powerful Graphics Architecture

For pros animating 3D film assets, compositing 8K scenes and building complex 3D environments, graphics performance is more important than ever. That is why Mac Pro features the world’s most powerful graphics card and up to 56 teraflops of graphics performance in a single system. Its groundbreaking graphics expansion architecture, the Apple MPX Module, features Thunderbolt integration and over 500W of power, both firsts for any graphics card. And for super quiet operation, the MPX Module is cooled by the Mac Pro system thermals.

Mac Pro graphics options start with the Radeon Pro 580X. Mac Pro debuts the Radeon Pro Vega II, featuring up to 14 teraflops of compute performance and 32GB of memory with 1TB/s of memory bandwidth, the highest of any GPU. Mac Pro also introduces Radeon Pro Vega II Duo, which features two Vega II GPUs for an incredible 28 teraflops of graphics performance and 64GB of memory, making it the world’s most powerful graphics card. Mac Pro can accommodate two MPX Modules so customers can use two Vega II Duos for a staggering 56 teraflops of graphics performance and 128GB of video memory.

Introducing Apple Afterburner, a Game-Changing Accelerator Card

The new Mac Pro debuts Afterburner, featuring a programmable ASIC capable of decoding up to 6.3 billion pixels per second. With Afterburner, video editors using high-quality cameras that require the conversion of native file formats into proxies for easy editing can now use native formats right from the camera and decode up to three streams of 8K ProRes RAW video and 12 streams of 4K ProRes RAW video in real time,1 virtually eliminating proxy workflows.