How the Right Hotel Technology Can Help Hoteliers Attract and Retain Employees

The hospitality industry continues to face major challenges as the labor landscape shifts, driven by the pandemic and global macro-economic factors. As in other industries, hoteliers find themselves having to re-write the value proposition of working at a hotel.

To recruit a new generation of workers and retain a skilled workforce, hoteliers must implement technologies that enable hotels to be attractive workplaces with unique employee experiences, while also continuing to deliver exceptional experiences that their guests crave.

How can hotels be successful? By using modern employee facing technology, including streamlined user interfaces with gamification and user self-service, implementing cloud-based technology allowing for device-independent applications, and automating as many tasks as possible.

Hotel staff, like employees everywhere, want the same user experience on professional software as they have on consumer software – intuitive and rational user interfaces that are quick to learn and easy to use. With today’s staff churn, fast onboarding is critical, so the more self-service, the better – from onboarding videos to intelligent knowledgebases – because when staff are training, they aren’t serving guests or generating revenue. Application landing pages that can be arranged to suit staff responsibilities make for quicker navigation, and chatbots and context-based help mean staff can be more responsive. Consumer applications have trained users to search for information, and hotel employees are no different. Giving staff easy access to knowledge empowers them to find solutions for themselves and for guests.

Gamification, or the use of game design elements in non-game contexts, can be a powerful tool for attracting and retaining employees, and is a familiar social media design element. Gamification can be used to engage employees and make work tasks more enjoyable, and can also also be used to reward employees for reaching certain milestones or achieving specific goals. Leaderboards, comparing performance of employees based on relevant metrics, like check-ins or upsells or room cleaning, can introduce transparency and healthy competition, not to mention a bit of fun, into hospitality positions.

When we go to job fairs, our upselling program, is one of the first things we bring up in conversations with prospective employees. Staffing is tough everywhere. It’s competitive. Minimum-wage rates are going up across the country. But we’ve successfully enticed people with this program, especially because we now have two years of facts behind us. Mary Wren, Director of Operations, Mohegan Sun Hotel & Casino Resort

Cloud-based applications are a given, featuring automated updates, high performance, scale, integrated security, and availability, while lowering overall technology costs. Plus cloud-based apps facilitate multi-device usage; staff don’t have to be tied to fixed desktops or laptops. Forward-thinking hotels are implementing mobile apps and other tools that allow employees to manage reservations, communicate with guests, and access key information from smartphones or tablets. Mobile tools are critical to the hotel business because they allow employees to access important information and complete tasks anywhere – from a customer site by a sales manager, in the lobby by a floating front desk agent, from a hotel room by a housekeeper, from the remote kitchen by a room service agent.

Finally, no employee wants to get stuck repeating manual tasks. Automation, in many cases driven by artificial intelligence, can provide the solution. Across the hotel, automation can be applied to just about every commercial function including automating initial evaluation of incoming sales leads, the publication of rates and inventory to third party partners, onboarding of new partners’ integrations, and the selection, pricing, presentation, and fulfillment of upsell offers to guests across the guest journey. Reducing the amount of mundane work saves overhead, and makes the hotel workplace more attractive to prospective employees as well as to current employees.

If hoteliers want to remain competitive in this new labor market, they must adapt to the new workforce. It is essential that they provide employees with a seamless digital-first experience that is consistent with the technologies they have grown up using in order to convert them to the next generation of highly skilled hospitality workers. When hoteliers focus on improving the employee experience, everyone wins.

Capgemini to further develop and maintain the Dutch national pensions digital dashboard service | Press Release

Paris, January 25, 2023 – Capgemini today announced the signing of a five-year contract with Stichting Pensioenregister, an independent foundation in the Netherlands that was founded in 2008 and has the statutory duty to provide citizens with insight into and an overview of their pension.  As part of the new agreement, Capgemini will be responsible for application support, maintenance, and further development of the Dutch national pensions digital dashboard service platform,, helping Stichting Pensioenregister to scale their digital transformation initiatives, become more agile and provide a seamless experience to citizens. has evolved into a well-known and valued website in the Netherlands and in the coming years, the ambition is to further develop the platform and improve the user experience for citizens. Stichting Pensioenregister needed a business and technology partner who could support its goals of modernizing and developing the platform to enable innovative features like mobile applications, enhancing the overall digital experience. 

Stefan Taubert, Directeur Bestuursbureau Stichting Pensioenregister said, “Stichting Pensioenregister was looking for a new technology partner with high quality standards, knowledge of the pension market and an innovative approach. During the selection process, we found that Capgemini met our requirements, with great expertise within the pension domain and awareness of the potential around This was an important motivation for us to go ahead with Capgemini.

Stefan van Alen, Head of Financial Services, Benelux at Capgemini said, “We are proud to collaborate with Stichting Pensioenregister on this project to deliver real value and improved convenience for Dutch pension holders. As an organization, we believe in digital inclusion and this project further reaffirms this commitment by providing relevant, clear, and transparent insights to Dutch citizens for a financially secure old age. With our deep expertise in the pensions sector as well as cloud platforms, and a focus on innovation, we’re confident that we will drive value for Stichting Pensioenregister.

Benefits of Mobile Apps for Playing Slots in Canada

In the past, to play casino games, you had to make preparations to go on a holiday trip and stayed in resorts over the weekend or so in order to be able to visit and play at a casino. Today, with the availability of the internet, the story is different. Anyone can engage in cash slots games for example, from their home since casino gaming is now accessible online from any location. Casino gaming is as easy as turning on your device and logging into your account.

Since casino apps started making their way onto smartphones a couple of years ago, they have presented several advantages for gamers in Canada and elsewhere.

Here are some benefits that mobile casino apps offer players:

Tailored promotions for players

One of the key benefits of mobile casino apps over land-based casinos is the tailored promotion for gamers. If you’ve ever watched a casino movie, you’ll see that the house offers players free drinks and food to make them happy. This and other costs, are borne by the operators, and may eat into their profit.

In comparison, running an online casino platform is significantly less expensive than a land-based version. This brings higher revenue for online casino operators. That’s the reason why online casinos offer gamers more bonuses and promotions than land based casinos..

Whether you’re new to an online casino or a returning customer, making deposits and playing games will allow you to get free spins, tournament tickets, and a lot of other promotions. Mobile casino apps give out cash more freely than conventional casinos, and these benefits are enjoyed more by smartphone users.

Enhanced cybersecurity

When gamers login to casino platforms on PCs, there’s a greater chance of getting their PCs infected on the internet with malware and viruses when downloading casino apps. Some malicious casinos can intentionally add malware code to their application to gather personal information from users. Using your PC to download casino apps leaves you vulnerable to cyber threats.

However, digital security risks are highly reduced when you use your smartphone. Most smartphones are either Android based or iPhones. Before any application can be uploaded to Google Play Store or App Store for users to access, it is thoroughly scrutinized to ensure it’s free of malware.

Casino software would have undergone rigorous testing before it is declared safe for users. The other aspect of better cybersecurity for smartphone users is preventing unauthorized access. Fingerprint unlocks, facial recognition, and passcodes prevent unauthorized entities from physically accessing a user’s phone.

Mobile casino apps typically employ SSL protocols to prevent hackers from gaining access when the app is being used on shared networks. This ensures that users get to safeguard their personal and financial information.

Additional option for enjoying casino games

When casino games got introduced to PCs, the early users had to download applications that sucked up big space on their hard drives. This presented an issue because hard disk performance can get adversely impacted by the reduced available space.

As the years went on, online casino operators had to facilitate gaming on websites for PC users. This option was also made available to smartphone users. Today, players can get mobile casino apps on their smartphones to facilitate gaming without carrying bulky computer gear. Generally, switching on a smartphone is easier for most than firing up their laptops, so mobile casino apps are practically at the gamer’s fingertips.

As an improvement, smartphone apps don’t need as much space for playing casino games as the earlier apps for PCs.

Variety of payment options

From wire transfers to digital currencies, the options for making transactions in mobile casino apps have increased greatly. When online casinos arrived on the scene, gamers were limited to making deposits and withdrawals through bank transfers. The issue is that making bank transfers takes a lot of time and comes with charges that ruin the gaming experience.

As technology developed through the years, casino gamers are able to carry out transactions using more payment systems. Today, you can use your credit or debit cards, e-wallets, and virtual currencies to do transactions on mobile casino apps.

Growing community of mobile app users

Since the early 2000s, mobile phones have evolved from a device for SMS texting and making calls to daily companions. If you meet 100 random people on the road, they’ll be sure to have their smartphones on them. Mobile applications are now used for complex processes like transportation, payments, calculations and research.

Smartphones offer convenience, and casino players are tapping into this by getting mobile casino apps to facilitate gaming. There are varieties of games that can be tried out on smartphones. This attracts more users each day.

In the past casino gaming required a lot of preparation for gamers which was similar to taking a holiday. With the rise of smartphone tech, there is a growing demand for mobile casino apps. These apps offer gamers advantages like tailored promotions, additional options for gaming, and enhanced cybersecurity.

Google Cloud and Deloitte* strategically collaborate with Kroger

Google Cloud and Deloitte* today announced a strategic collaboration with Kroger to help the grocery chain use cloud technologies to increase associate productivity across its nearly 2,800 stores nationwide. Kroger recently deployed a variety of Google Cloud data analytics, artificial intelligence (AI), and machine learning (ML) tools under an application framework co-developed by Deloitte and Kroger. The new tools are already empowering store leaders and associates to make real-time operational decisions to deliver a better shopping experience for the nearly 11 million customers Kroger serves every day.

“Technology and digital tools are fundamental elements of how Kroger continues to improve the associate experience, which in turn, enhances the in-store experience for our customers. Innovation is a critical component, and execution is even more important,” said Jim Clendenen, vice president, Enterprise Retail Systems, Kroger. “Google Cloud and Deloitte brought us a technology architecture and application framework that we could implement in record time. We’re already seeing results across our stores, with associate tasks being optimized and overall productivity increasing.”

Kroger worked with Google Cloud and Deloitte to create two, purpose-built applications to enhance associate productivity. The first is a new task management application that provides Kroger’s night crew managers with greater visibility into the volume and type of merchandise arriving on a given day, store staffing information, and stocking needs. The system then prioritizes team activities in just a few clicks on an Android device, with associates quickly informed of inventory or delivery changes in real-time.

The second is Kroger’s new store management application, which empowers store leaders to be less dependent on paper tools. The app provides a standardized audit checklist for store managers and department leaders, helping ensure a high-quality shopping experience for customers. It also offers a customizable walk path that guides store audits, while giving team members flexibility in how store conditions are regularly evaluated. Both the store management and task management applications are now automatically generating tasks and prioritizing impactful work for Kroger associates nationally.

Underpinning Kroger’s new applications are several Google Cloud technologies that were used by Deloitte to build a modern, event-driven architecture for the retailer, including:

  • Artificial intelligence and machine learning: Google Cloud’s AI and machine learning dynamically optimizes Kroger associate task lists based on inbound signals such as goods delivery data and staff availability.
  • Spanner: With Google Cloud Spanner’s fully-managed relational database, Kroger has been able to build a true event-driven ledger, which enables the company to capture unique events—at different times throughout the day and from different stores—to make better-informed decisions about how to direct associates to be more productive.
  • Dataflow: Kroger is using Google Cloud’s Dataflow, a serverless, fast and cost-effective data-processing service for capturing and analyzing data from different sources, like labor rates, transportation logistics, sales forecasting, and out of stock information.

“Retail is in the details. One of the most important ones many retailers struggle with is how to maximize the time and talents of their associates when every store and every day is different,” said Jose Luis-Gomes, managing director, Retail and Consumer, Google Cloud. “Kroger doesn’t just have the latest and greatest technologies — the grocer is literally putting them into the hands of their associates so their time can be used on what matters most for Kroger’s customers.”

“Today, retailers are prioritizing and investing in technology as a strategic differentiator, and customers are making share-of-wallet choices based on those investments,” said Jon Yoo, principal, Deloitte Consulting LLP. “With Kroger, Deloitte and Google Cloud used that investment to build a platform that considers the unique balance of people, processes, and technologies required to power revolutionary customer and associate experiences.”

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healthcare: Mobile application comes in handy for healthcare workers as India chases target to reduce tuberculosis burden by 2025

A mobile application is helping bridge the gap in knowledge regarding tuberculosis for thousands of healthcare workers as the Central government strives to achieve its ambitious target to reduce the TB burden by 2025. After its initial launch in January 2022, the “Ni-kshay Setu” app has helped over 17,000 frontline healthcare workers and other staff at the district, state and national levels to gain knowledge regarding various aspects of the disease, including diagnosis, treatment, and assessment of their training through digital modules, according to officials.

As per the World Health Organisation (WHO), the total number of incident TB patients (new and relapse) in 2021 in India was 19,33,381, a 19 per cent rise compared to the previous year.

The Union government has set the aim to strategically reduce the TB burden in the country by 2025, five years ahead of the Sustainable Development Goals, under its National Tuberculosis Elimination Programme (NTEP).

“The Ni-kshay Setu application aims to boost the ability of healthcare workers to treat the patients by helping reduce the knowledge gap regarding the disease,” said Dr Harsh Shah, national coordinator of the TB project at the Gandhinagar-based Indian Institute of Public Health (IIPH) which developed it.

Since the launch of the second and updated version of the app earlier this month, it is attracting nearly a thousand users per week, Shah told PTI.

He said the number of additions keeps growing as the app expands its base to serve the requirements of healthcare workers across 35 states and Union Territories.

The need for the app was first felt after a survey covering 460 healthcare workers, more than 900 TB patients, frontline workers, state and district TB officials and private doctors etc. in Gujarat and Jharkhand revealed gaps in their knowledge regarding the bacterial disease. “The knowledge assessment showed the gaps ranging from 20-45 per cent among different cadres. Knowledge on patient management and new case findings were the lowest scoring among all interviewed sections,” Shah said.

He said the “Ni-kshay Setu” helps users to assess presumptive TB patients as per their details and symptoms and provides decision-making algorithms to arrive at their diagnosis and treatment regimen.

“It also provides a geospatial mapping of health facilities along with the availability of services. There is also an interactive artificial intelligence (AI)-based chatbot to answer queries of users. This app is available in multiple languages with choice-based learning and real-time patient-centric care,” Shah said.

Additional Director of the Gujarat State TB Training and Demonstration Centre, Dr Pankaj Nimavat said the app is particularly good regarding diagnosis and treatment of the disease.

“Healthcare workers get to know where to refer the patients in case they suffer from adverse drug reactions and how to deal with the case,” Nimavat said.

He said the app is also helping in capacity building for healthcare workers as part of the government’s “End TB Strategy” by assessing workers and providing the facility for in-built tests before and after their training.

As per the WHO’s Global TB Report 2021, the estimated incidence of all forms of TB in India in 2020 was 188 per 100,000 population and the total number of incident TB patients (new and relapse) during 2021 was 19,33,381.

Top 10 App Development Companies for Your Next Project

Developing a mobile app takes time, expertise, and various resources. It usually makes more sense to outsource app development work, rather than trying to handle it in-house, and plenty of companies on the market can help with this. But who should you choose?

We’ve explored many app development companies and found ten of our favorites based on skills, price, and client reviews.

1. eFlair WebTech


As a company offering professional services that go far beyond its accessible price tag, eFlair makes the top spot on this list. From app development to UI/UX design, eFlair can complete projects that meet complex needs, all while offering the benefits of a close-knit team.

The talented professionals at eFlair boast a wide range of web and app development skills. This ranges from working with WordPress to create basic websites, to using complex databases and server systems like AWS to build robust web-ready apps.

Alongside designing and building your app, eFlair can also help you to launch your project. Hosting and server systems will be handled for you, and you can use one of eFlair’s sister companies to handle your marketing and other important aspects of your launch.

eFlair has offices in both the USA and India, making this agency truly international, while also ensuring that clients can always get support when they need it. All three of eFlair’s core teams utilize smart workflows that enable every team member to stay in the loop, no matter where they are working from.

All of this is not reflected by the company’s price tag. Working with eFlair will set you back as little as $25 per hour, and, as you will see from the rest of the items on this list, this price is near-unbeatable in the world of app development.

2. App Maisters Inc.


App Maisters Inc. is a Texas-based digital consultant with a huge range of app developers. The company can handle web and software development, blockchain technology, customer experience and design, and even digital security. Of course, though, mobile app development is one of its key areas of expertise.

Having worked with a variety of high-profile companies, App Maisters Inc. is well-placed to provide professional development services for just about any app. Pricing starts at $50 per hour, making it more affordable than many development companies, though not affordable enough to take the number one spot.

3. Messapps

messapps app development

Like many mobile app development companies, Messapps also specializes in website design and web app development. This means that this company can produce consistent projects that fit the brand you have already worked incredibly hard to create. Messapps is based in New York, but you can use its services from anywhere.

Pricing with Messapps starts at $100 per hour, making this one of the most costly options on this list, but you do get a lot of your money. This company works tirelessly to ensure that each of the apps it produces is well-designed, tested, and ready for launch as soon as the day comes.

4. The Websuasion Group

websuasion development

Founded in 2007, The Websuasion Group has been making complex websites and apps for more than 20 years. Today, mobile app development is this Georgia-based company’s key service, but full-stack web development is still on the cards for those who need more advanced features for their website or app.

Building an app with The Websuasion Group will cost you at least $150 per hour. While this price is high, it can be worth the cost for projects that require website and mobile applications that are developed by the same company. The Websuasion Group has excellent reviews across various review platforms.

5. Cosmico Studios

cosmico app development

Based in Florida, Cosmico Studios is a web and mobile app development agency with a heavy focus on e-commerce. This app developers work with popular CMS and sales tools like Shopify and WordPress and can work on e-commerce projects that include both web and mobile platforms. This is ideal for existing online stores looking to break into the mobile world.

The founder of Cosmico holds a wide range of personal skills in information technology and marketing, and this extends to the team that works beneath him. You will have to pay at least $50 per hour to take advantage of these skills, making this one of the more affordable companies on this list.

6. Mobulous Technologies

mobulous mobile app dev

Like many app development companies, Mobulous Technologies specializes in a range of fields that the company has worked with in the past. This includes taxi apps, event apps, and real estate apps, but it can also cover new fields. You can view the different apps this company has produced on the portfolio section of its website.

Building an app with Mobulous Technologies will set you back at least $25 per month, placing it in the same price bracket as our number one company. You can take a look at the companies this studio has worked with on its website, and it’s worth reading some reviews before you make your choice.

7. AppsChopper

appschopper development

Opening its doors in 2011, AppsChopper has offices based in New York, Walpole, and Boston, giving the company a wide reach across the USA. This company has a strong focus on scalability with its apps, making it a good choice for projects that are likely to grow in the future. Alongside iOS and Android app development, AppsChopper can also make apps for wearables and other niche platforms.

AppChopper’s services start at $50 per hour for app development, placing this company in a good position for those with a relatively high budget. This company has worked with brands like Motorola, HP, Unilever, and Philips.

8. Umbrella IT

umbrella it services

Umbrella IT is predominantly an IT service provider, offering consulting, development, and IT software/hardware solutions. Creating mobile apps falls well into this remit, making this studio great for companies that want more than just a mobile application. For example, Umbrella can help with customer development once you have an app up and running.

Umbrella IT is another relatively expensive service, with options starting at around $100 per hour. This will set the bar too high for a lot of projects, but it also assures a high level of professionalism and resources when your project is underway.

9. Fueled

fueled web app dev

As you can see from the Fueled website, this is a company that takes modern website and application design seriously. Fueled can develop apps for iOS, Android, React, and Flutter, while also offering web development, design, and marketing services. Web3 technologies like blockchain are also in this company’s ballpark.

Offering top-notch design and incredibly versatile development services, it’s easy to see why Fueled would command a high price tag. You can expect to pay at least $150 per hour working with this studio, but this will cover a wide range of services that make the cost worth it for many companies.

10. Rootstrap

rootstrap development

Rootstrap stands unique in the world of app development, offering additional services like machine learning and data science development. This enables this company to occupy a niche that many others can’t match, especially for clients that want to make the most of the information they collect.

This company has more than 300 employees around the world, ensuring that projects are handled quickly and professionally, while also giving you peace of mind that you will always have support. Like any other service, though, you have to pay for this, and prices start at $100 per hour.

Picking the Best Mobile App Development Company

Picking the best mobile app development company for your next app project can be a challenge. Not only do you have to look at the services on offer, but you also have to think about reviews and pricing. It’s always worth doing your own research when you choose to work with a service like this.

mHealth Market – Increasing adoption of smartphones in mobile applications is expected to boost the growth of the market

mHealth stands for mobile health is the sub segment of eHealth that deals with the medicinal practice in favor of public health care, supported by mobile devices.

mHealth Market, By Service (Solutions for patients (Wellness, Prevention service, Monitoring service, Diagnostic service, Treatment service, Information and reference), Healthcare system strengthening (Emergency response, Health care practitioner support, Healthcare surveillance)), By Application (General healthcare and fitness, Medication information, Remote monitoring, collaboration and consultancy, Healthcare management, Health data and record access), – Global Forecast to 2030″, is expected to grow from USD 16.7 billion in 2022 to USD 107.6 billion by 2030, at a compound annual growth rate (CAGR) of 24.4% during the forecast period. Increasing potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market.

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mHealth has wide range of applications such as from collection and delivery of healthcare information and health data  to real time observation of patients by providing direct care. The use of mobile gadgets for searching healthcare services and accessing different type of healthcare data is high in emerged countries.

Physicians, doctors and nurses use mobile devices for accessing patients’ information from established database and other resources.

Market Drivers:

Introduction of new mHealth solutions is expected to boost the global mHealth market growth during the forecast period. For instance, in June 2020, Fitbit introduced Ready for Work solution that allows the access to key health metrics to employees from their Fitbit device with temperature, symptom and exposure logging.

Market Opportunities:

Frequent investment in propelling internet penetration is projected to create a lucrative environment of growth opportunities for market players in the global mHealth market. For instance, in May 2019, SpaceX announced the launch of first 60 operational satellite of Starlink that is designed to provide satellite internet access.

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Regional analysis:

North America is expected to witness a strong growth in the mHealth market, owing to increasing government initiative for offering safe and secure access to patients to their digital health data. For instance, in March 2020, The U.S.

Department of Health and Human Services declared two rule sets that satisfy the interoperability and information-blocking provisions of the landmark 21st Century Cures Act. These rules will be observing the designing of systems developed by technology vendors, suppliers and payers to provide secure and safe access to the patients to their health data.

Moreover, Asia Pacific is witnessing robust growth in the mHealth market due to rising number of mobile users. For instance, in January 2019, Telecom Regulatory Authority of India, India reported 1,281,971,713 mobile users.

Key players:

Key players active in the global mHealth market are, Apple Inc., Mobistante, Inc., AliveCor, Inc., Koninklijke Philips N.V, Nike, Inc., Johnson and Johnson, Withings, iHealth Lab Inc., Elucid Mhealth, AT&T, Cisco Inc., Medtronic Inc., Sanofi, AirStrip Technologies, Inc., LifeWatch AG, Jawbone, Omron Corporation, Bio Telemetry Inc., AgaMatrix Inc., Qualcomm, and Cerner Corporation.

Key Developments:

Market players are focusing on strategic collaboration. For instance, in August 2019, Oracle Health Sciences collaborated with HCL Technologies and a Platinum-Level member of Oracle Partner Network (OPN) in order to support life sciences corporations in executing and scaling the next-generation digital clinical trials to lower the cost and time of drug development.

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Amazon Chime SDK now supports 250 webcam video streams

The Amazon Chime SDK now supports up to 250 webcam video streams per WebRTC session. The Amazon Chime SDK lets developers add intelligent real-time audio, video, and screen share to their web and mobile applications. Every WebRTC attendee can enable webcam video and view any combination of up to 25 webcam video streams from other attendees.

Developers can create tailored views for each session participant based on their role. For example, in an online learning application, the teacher’s view may include a panel of 10 students’ webcam videos that automatically scrolls through the entire class. The student’s view may focus on the shared content but also has dedicated spaces to display the webcam video from the teacher, any active talking student, and a few of their friends, as selected by the student.

To enable up to 250 webcam video streams, developers must first request an increase to the service quota, “maximum concurrent video streams published per meeting.” To learn more about the Amazon Chime SDK and its video capabilities, review the following resources:

Zoom starts cloud computing data center operations in Taiwan

Taipei, Jan. 18 (CNA) Cyber-conferencing company Zoom Video Communications, Inc. began operating its cloud computing data center in Taiwan on Wednesday after becoming the first American company to pass Taiwan’s Mobile Application Basic Security test.

Zoom has met the two main requirements for overseas cyber-conferencing companies set by Taiwan’s government in 2020 — having servers or being connected to servers in Taiwan and passing the cybersecurity test conducted by a third party, the company said in a statement.

Both the iOS and Android versions of its mobile applications passed the test conducted by Telecom Technology Center to meet the standards used in Taiwan, the statement said.

The establishment of the data center in Taiwan marked a milestone in Zoom’s development, said Velchamy Sankarlingam, Zoom’s product and engineering president, in the statement, and he expected his company to play a key role in Taiwan’s many sectors in the future.

The company’s security had previously been questioned by Taiwan’s government as recently as 2020.

The Executive Yuan, the administrative branch of Taiwan’s government, mentioned Zoom in an advisory warning people about compromising their information’s security on cyber-conferencing platforms, which surged in popularity in 2020 because of the COVID-19 pandemic.

“Should it become operationally necessary to engage in video conferencing, the underlying video software to be used should not have associated security or privacy concerns, such as the Zoom video communication service,” the Executive Yuan warned at the time.

GUEST COMMENT Top five strategies to benefit from m-commerce’s meteoric rise in 2023

In recent years, there has been a dramatic rise in mobile commerce. This is largely due to the increasing adoption of smartphones and other mobile devices. It is estimated that 6.6 billion people now own a smartphone. That’s over 83% of the world’s population. In 2016, that number was at only 49%. So, with the explosive rise of smartphone ownership, the generation of sales & growth via this device have also emerged for retailers.

Younger generations, who frequently feel more at ease using their phones to make transactions than older generations, are particularly fond of m-commerce. So, whether you’ve already grasped the benefits of m-commerce or you’re just getting acquainted with the topic, here are five strategies to benefit from m-commerce’s meteoric rise in 2023.

1. Ensure a coherent omnichannel experience

Retailers must make sure they are providing a truly uniform and flawless omnichannel experience to their customers. This entails providing the same quality of customer experience across all sales channels, whether they are physical or digital. All platforms should have access to consumer data and purchase history, and customers should be able to switch between them without any difficulty. As more and more clients switch from traditional desktop computers to mobile devices for their shopping, this is becoming more and more crucial. By creating a coherent omnichannel experience, retailers can give their customers the best possible experience across all sales channels and maximize the potential of m-commerce to meet all of their needs. 

2. Quickly adapt to new trends

M-commerce is a fantastic tool for keeping up with current trends. This is crucial in the retail industry because social media promotes new trends almost every day. Mobile commerce has made it easier for retailers to reach new customers, as they can advertise and sell their products and services quickly, easily, and to younger generations. Retailers can now grow their businesses without the need for a large investment. And headless commerce is the secret to building a mobile commerce platform that is incredibly adaptable.

Headless commerce is an ecommerce architecture in which the front-end and the back-end are separated, allowing the front-end to be changed or updated without affecting the back-end. This will make it possible for your marketing staff to update your website when fresh trends are introduced, maintaining information on both your desktop and mobile websites. By understanding and utilizing the power of mobile commerce combined with headless commerce, retailers can stay ahead of the competition and keep their customers happy..

3. Deliver an exceptional mobile shopping experience

Providing a faultless online buying experience is essential in retail. Making sure your website is mobile-friendly should be a top priority because consumers want to be able to shop on their mobile devices while they are on the go. Additionally, because they are so over-solicited, consumers have very high expectations. For them to stay on your mobile website for more than a few seconds, it must be responsive, quick to load, and easy to read. It is strongly advised to use a PWA to assist with this.

A PWA, or progressive web app, is a kind of software that gives consumers an experience similar to one found in an application right in their browser. All platforms, browsers, and connected devices can use these web apps. PWAs are responsive, quick-loading websites that emulate the functionality of native applications by offering full-screen mode, push notifications, and other features. PWAs are the way to go in order to provide the greatest mobile shopping experience possible.

4. Adapt your architecture to this constantly evolving commerce model

If you’re looking into developing an m-commerce strategy, you want to ensure that your ecommerce architecture can handle the additional traffic and capabilities that are required. You must make sure that your backend can continue to function despite changes to the frontend and that regular updates to the frontend by marketing teams can be made without having a detrimental influence on the backend. The certain method to accomplish this is? Transform your monolithic ecommerce architecture into a headless one.

With Headless commerce, as the front-end and back-end are separated, engineers and creative teams (UX and UI) can innovate and create without stomping on each other’s toes. Teams have total creative flexibility because there are few restrictions from the back end. And this is essential when it comes to adapting an ecommerce website to be responsive and mobile-friendly for m-commerce purposes. It is also key to be able to scale your business.

5. Meet customers’ environmental expectations with a reduced carbon footprint

Mobile commerce is one of the most convenient and fastest-growing methods of shopping, but it also has a large carbon footprint. In order to meet expectations and be more environmentally friendly, mobile commerce businesses should focus on reducing their carbon footprint. There are several ways to achieve this, including using renewable energy to power your servers and carbon emission offsets.

Changing to a PWA is an additional option. A PWA can be up to 90% smaller than native mobile applications, did you know that? A smaller website also uses less data and energy, which significantly reduces its carbon footprint. So, when you choose a PWA, you are aware that the environment will gain from it as well as your business. But however you decide to do it, being conscious of your carbon footprint is essential to meeting your customers’ environmental expectations.

Laurent Lacaze is chief executive of Front-Commerce