Apple this week activated a promotion that nets new Apple Music users a free five-month trial to the service, with the offer available through the company’s Shazam music identification app.

The special holiday offer was quietly announced in an update to Shazam’s App Store listing, which notes new users can receive five months of Apple Music for free by downloading Shazam and identifying a song. When a song is recognized, a conditional link appears and directs users to subscribe to the music streaming service.

Apple says the special runs through Jan. 17, 2021, and is available to new Apple Music subscribers in Australia, Canada, Mexico, the U.S. and other countries.

The standard Apple Music free trial period is limited to three months, after which customers are charged a recurring fee of $9.99 a month. Apple’s music streaming service also features in all Apple One bundles, including Family Plan and Premiere tiers.

This week’s Apple Music promo follows a similar campaign that presents new users three months of Apple News+ service for free.

Apple purchased Shazam in 2017 for a rumored $400 million. The audio recognition technology has since seen integration with Siri and the iOS Control Center.


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