Apple has marked the close of a historic 2019 for its Services offerings, a year that introduced Apple Arcade, Apple TV+, Apple News+ and Apple Card, and celebrated the continued success of the App Store, Apple Music, iCloud and more experiences only Apple can create and deliver. Apple provides customers with the highest-quality services along with an unparalleled commitment to privacy and security, and offers creators and developers the opportunity to bring their creative visions to people around the world.

“2019 was the biggest year for Services in Apple’s history. We introduced several exciting new experiences for our customers, all while setting the standard for user privacy and security,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We begin the new decade with incredible momentum and gratitude to our customers who have shown such enthusiasm for all of our Services, and we continue to celebrate the work of the world’s best creators, storytellers, journalists and developers.”

Apple’s ongoing focus on the deep integration of hardware, software and services drove all of its platforms to new heights in 2019.

The App Store is the world’s safest and most vibrant app marketplace, with over half a billion people visiting each week. It remains the safest place for users to find software and provides developers of all sizes access to customers in 155 countries. Since the App Store launched in 2008, developers have earned over $155 billion, with a quarter of those earnings coming from the past year alone. As a measure of the excitement going into 2020, App Store customers spent a record $1.42 billion between Christmas Eve and New Year’s Eve, a 16 percent increase over last year, and $386 million on New Year’s Day 2020 alone, a 20 percent increase over last year and a new single-day record.



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