Netscribes’ latest market research report titled Mobile Application Market in India 2017 states that revenue from paid apps in India is projected to grow at a CAGR of 60.7% during 2014-2020. The global app market size in terms of value is projected to grow at a CAGR of 19.7% during 2015- 2020.

India houses a huge population and a significant portion of that population use internet for entertainment and productivity. Entertainment usage largely consists of social networking, web media access such as music and videos, online games, downloading via file sharing sites. Gaming apps are the most prominent with 45% market share, followed by social networking (5%), health and fitness (5%), and lifestyle apps (5%). On the other hand productivity usage includes data mining, cloud computing services, Voice-over-IP (VoIP), video conferencing, enterprise mobility to name few.

Mobile app business is powered by three models – paid, in-app purchase and advertising. With in-app purchase mobile app users can install an app for free and then later pay for additional functionality or to remove embedded app, thereby allowing app revenue to grow year after year. The main drivers for increase in app revenue are subscription based revenue models, music streaming apps, video streaming apps and dating apps.

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Growth in smartphone market, increase in mobile internet users, growth in e – commerce adoption and convenience in using apps are key factors promoting app adoption across the country. Key players in the Indian app market include AppsStudioz Technologies Pvt. Ltd., AppsSuadz Technologies Pvt. Ltd., Chrome Infotech Technology Pvt. Ltd., Contus Support Interactive Pvt. Ltd., Cygnet Infotech Pvt. Ltd., Hidden Brains Info Tech Pvt. Ltd., Konstant Infosolutions Pvt. Ltd., OpenXcell Technolabs Pvt. Ltd., Quburst Technologies Pvt. Ltd. and Techahead Software Pvt. Ltd. Mobile applications are rapidly gaining popularity due to abundant availability of mobile devices and newer device adoption such as Tablet PC. With more and more publishers including the mainstream software companies entering the market and projection of mobile device adoption to grow by manifold, mobile app market is expected to witness significant growth in India.

Coverage:
Overview of the mobile application market global and forecasted mobile app market size over 2015 to 2020e
Overview of the mobile application market in India and forecasted mobile app market size over 2014 to 2020e
App characteristics
Evolution of mobile app platform and classification of mobile apps
Advantages of mobile apps for consumers and business entities
Market segmentation
Growth in time spent on app downloads
Overview of Android apps
Popular E – Commerce apps
Qualitative analysis of the major drivers and challenges affecting the market
Analysis of the competitive landscape and detailed profiles of major public and private players

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Why Buy?
Get a broad understanding of the mobile app market in India
Be informed regarding the different types mobile application and popular mobile apps in India
Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market
Be informed about the internet penetration and smartphone shipments in India
Be informed regarding the key recent developments in the field of mobile applications and the prime opportunity areas

Table of Contents
Slide 1: Executive Summary

Socioeconomic Indicators
Slide 2: Total Population (2010-2011 – 2019-2020), Population Density (2010-2011 – 2019-2020)
Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 – 2019-2020)
Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020)
Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011)
Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014)
Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015)

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Market Overview
Slide 8: Market Definition and Structure
Slide 9: App Characteristics – Based on Types
Slide 10: Evolution of Mobile Applications Platform
Slide 11: Classification of Mobile apps – Based on Usage
Slide 12 – 13: Advantages of Mobile Apps
Slide 14: Global Current Market Scenario, Global Market size & Growth Forecast (Value-Wise; FY 2013 – FY 2020e) and Global Market size & Growth Forecast Volume- Wise; FY 2015 – FY 2020e)
Slide 15: Market Segmentation – Global, Apps Non Games and Games Forecast – Global (Annual Download Wise; FY 2015 and FY 2020e) and Apps Non Games and Games Forecast – Global (Annual Gross Revenue Wise; FY 2015 and FY 2020e)

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