Strategy Analytics (SA) estimates Apple shipped 65.9 million iPhones worldwide in Q4 2018, tumbling -15% YoY from 77.3 million in Q4 2017.
Apple iPhone performance was disappointing.
Global iPhone shipments fell sharply, due to high retail pricing, unfavorable foreign exchange rates, intense competition from rivals like Huawei, battery replacement programs driving longer ownership cycles, diminished carrier subsidies in some developed markets, and flagging demand in some emerging markets.
North America and Western Europe performed relatively well. Asia was soft, particularly China. Japan was also challenging, due to carrier subsidy reduction.
Apple iPhone has an Asia problem.